METZ
- Generating content in support of PR and marketing-led campaigns across print, digital, video and social channels (press releases, magazine, web content, newsletters, online communities, marketing brochures, economic reports, interviews, speeches, video and radio scripts…)
- Providing editorial expertise and strategy to achieve project goals and develop brand awareness, selecting the appropriate editorial style and tailoring content to the media and the targeted audiences (senior executives, industry opinion leaders, institutional officials, youth…).
- Collecting, analysing and synthetizing data and resources, with attention to relevance, accuracy and attractiveness of the delivered messages and materials.
- Coordinating PR and marketing projects with multiple stakeholders (designers, developers...)
- Conducting interviews of business and institutional leaders for articles and video clips. Providing facts and figures for speeches and media interviews of senior officials.
- Managing projects: contributing to the strategy, organizing teamwork and brainstorming sessions, defining specifications, budget and planning, selecting and working with services providers on projects such as web sites development, TV-broadcasted clips and interviews, annual business report, polls for lobbying campaign, stand fairs design…
- Monitoring indicators to evaluate project performances (budget, deadlines, quality) and the efficiency of the strategies implemented (KPI reports, web and emailing stats, customer feedback…)
- Contributing to the organization of PR events (press and business conferences, trade shows).
