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Bettina PROFT

Paris

En résumé

As Country Manager, I lead international development for Digital and e-Commerce companies. I build market strategy based on a data driven and customer centric approach. I evangelize teams (Marketing, IT, Design,...) in order to create a deep understanding of local customer needs and business requirements. I also speak fluently 5 languages.

Mes compétences :
Gestion de projet
Traduction
Revenue management
Veille stratégique
Négociation
Veille concurrentielle
Étude de marché

Entreprises

  • Printemps - Country Manager - Germany | UK | Benelux | South Europe

    Paris 2017 - maintenant • Develop international business | Identify opportunities | Launch new markets
    • Implement the market strategy | Position the brand based on competitive advantage
    • Build the annual and 3-years business plan | Set targets for key markets
    • Build and monitor the annual budget for each market
    • Analyze results | Adjust the action plan | Make data driven recommendations to the General Manager
    • Define customer acquisition and loyalty strategy | Advise CRM and Traffic Manager
    • Lead the business transformation | Evangelize teams and reorganize work processes
    • Guarantee excellent customer services, payment and delivery methods
    • Ensure the local websites' quality | Conduct localization projects (12 countries, 5 langues)
    • Improve the User Experience

    Methods: Agile, Design Thinking, User Experience, A/B-testing, Analytics
    Analytics: Eulerian, SAP Business Objects, GA, ContentSquare

  • Atlas for men - International Marketing Manager - Germany | Austria | Switzerland | Benelux

    2015 - 2017 Driving four yearly customer acquisition campaigns for six markets
    • Budgeting and forecasting: P&L, acquisition cost, rate of return, average basket
    • Implementation of mail-order parcel and mass media campaigns: setting up business partnerships, negotiation of rates and conditions, purchase, time scheduling
    • Simultaneous project management and monitoring of six media plannings

    Conducting short-term on- and off-line customer retention campaigns
    • Segmentation and targeting of a one million customer base
    • Strategic adaptation of contents, offers and pricing to local markets
    • Creating e-mailings for each campaign: content, design, promotions

  • QualiQuanti - International Marketing Researcher

    2014 - 2015 ‪•‪• Qualitative research‬ | Customer insights‬
    • UX tools: persona, experience map, user journey, A/B-testing, tracking
    • Running research groups: focus groups, online forums, interviews
    • Processing and analysis of data
    • Presentation of results, reporting

  • Cnim - Marketing and Communications Manager

    Paris 2014 - 2014 • Organising participations in leading international trade shows: project leadership
    • Budgeting: defense of the estimated budget to the general management board
    • Purchasing: preparation of specifications, negotiation with external suppliers
    • Corporate communication: PR, press kits, press releases, web social content management
    • Internal communication: organisation of regular international meetings
    • Defining the positioning for marketing actions: competitive intelligence, benchmark
    ==> Successful coordination of a 20-member sales team from France, China and the UK
    ==> Supporting the sales team by the development of efficient marketing tools / events

  • Accor - Revenue Manager

    Paris 2013 - 2013 • Piloting and optimization of capacities
    • Competitive intelligence, data analysis
    • Automation of the analysis process
    • Daily control and correction of the customer segmentation
    • Business proposals, response to tenders
    • Negotiation of rates

  • Goethe-Institut - German Teacher

    2011 - 2011

  • FREELANCE - Translator and Interpreter

    2010 - 2013 • Expert for legal translations
    • Working languages: German, French, English, Spanish
    • Customer acquisition and customer relations management
    • Negotiation of rates and conditions

Formations

Réseau

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