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L'Oréal
- Vichy China Senior Product Manager
PARIS
2013 - maintenant
- Responsible for 5 products lines
- Major product launches including TV campaign
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L'Oréal
- Vichy China operational marketing product manager
PARIS
2012 - 2013
- Responsible for 4 product lines
- Elaboration and execution of local marketing plan
- Adaptation of international product concepts and recommandation of launch strategy to local needs
- Analysis of Chinese market trends and consumer insights
- Close collaboration with local logistics, merchandizing, digital, PR for existing products and new product launches
- Close collaboration with advertising agency (TBWA) and media agency (Mindshare) for elaboration of product communication campaigns including TV, Magazine, Newspaper, Outdoor
- Worked one month on the field as DermoAdviser (sales) for Vichy in 3 types of distribution channel: Department store, Drugstore, Pharmacy in Shanghai and Huangzhou
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L'Oréal
- Asia Marketing Coordinator
PARIS
2009 - 2012
- Interface between French headquarter and local subsidiaries in Asia (China, HongKong, Taiwan, Korea, Singapore, Thailand, India, Vietnam, Malaysia)
- Analysis of market trends and consumer insights, recommendation and participation to Asia specific product developments
- Adaptation of international strategy into local context: recommendation on launch portfolio and strategy, construction of marketing and animation plans, pre and post launch analysis
- Recommendation on development and deployment of communication material (TV, Print, Advertorial, Merchandizing,..)
- Close collaboration with multiple departments (international marketing, operational marketing, logistics, laboratories, packaging, market intelligence, market research, training,.. etc)
- Participation to countries’ budget preparation and validation
- Preparation and participation to the 2011 World Congress of Dermatology in Seoul, Korea
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L'Oréal
- Assistant Product Manager, International marketing
PARIS
2008 - 2008
- Analysis and synthesis of market and consumer data
- Elaboration of product concepts
- Development of POS material (Window showcard, product display, standees, leaflet)
- Elaboration of Quarterly Market Overview for management
- Independent work on the creation of a new product franchise
- Participation to qualitative consumer tests (claim, texture, packaging), coordination of internal product testing
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Eikos International Ltd
- Assistant to director
2006 - 2006
- Participation to company creations in UK (market research, finance, administration)
- Independant work on the creation of a subsidiary in China
