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Bing HAN

PARIS

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Entreprises

  • L'Oréal - Vichy China Senior Product Manager

    PARIS 2013 - maintenant - Responsible for 5 products lines

    - Major product launches including TV campaign

  • L'Oréal - Vichy China operational marketing product manager

    PARIS 2012 - 2013 - Responsible for 4 product lines

    - Elaboration and execution of local marketing plan

    - Adaptation of international product concepts and recommandation of launch strategy to local needs

    - Analysis of Chinese market trends and consumer insights

    - Close collaboration with local logistics, merchandizing, digital, PR for existing products and new product launches

    - Close collaboration with advertising agency (TBWA) and media agency (Mindshare) for elaboration of product communication campaigns including TV, Magazine, Newspaper, Outdoor

    - Worked one month on the field as DermoAdviser (sales) for Vichy in 3 types of distribution channel: Department store, Drugstore, Pharmacy in Shanghai and Huangzhou

  • L'Oréal - Asia Marketing Coordinator

    PARIS 2009 - 2012 - Interface between French headquarter and local subsidiaries in Asia (China, HongKong, Taiwan, Korea, Singapore, Thailand, India, Vietnam, Malaysia)

    - Analysis of market trends and consumer insights, recommendation and participation to Asia specific product developments

    - Adaptation of international strategy into local context: recommendation on launch portfolio and strategy, construction of marketing and animation plans, pre and post launch analysis

    - Recommendation on development and deployment of communication material (TV, Print, Advertorial, Merchandizing,..)

    - Close collaboration with multiple departments (international marketing, operational marketing, logistics, laboratories, packaging, market intelligence, market research, training,.. etc)

    - Participation to countries’ budget preparation and validation

    - Preparation and participation to the 2011 World Congress of Dermatology in Seoul, Korea

  • L'Oréal - Assistant Product Manager, International marketing

    PARIS 2008 - 2008 - Analysis and synthesis of market and consumer data

    - Elaboration of product concepts

    - Development of POS material (Window showcard, product display, standees, leaflet)

    - Elaboration of Quarterly Market Overview for management

    - Independent work on the creation of a new product franchise

    - Participation to qualitative consumer tests (claim, texture, packaging), coordination of internal product testing

  • Eikos International Ltd - Assistant to director

    2006 - 2006 - Participation to company creations in UK (market research, finance, administration)

    - Independant work on the creation of a subsidiary in China

Formations

  • Ecole De Management De Lyon (Ecully)

    Ecully maintenant

  • Stockholm School Of Economics (Stockholm)

    Stockholm 2008 - 2008

  • Ecole De Management De Lyon (Ecully)

    Ecully 2005 - 2009

Réseau

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