Menu

Boris JANICEK

Paris

En résumé

GLOBAL EXECUTIVE
With over 15 years of experience in the beauty business (L'Oréal & Estée Lauder Companies) and in more than 20 different countries (USA, France, Benelux, Nordics, Greece, Israel, Middle-East, India, Russia, Ukraine, Poland, Hungary, Romania, Czech Republic, Slovakia, Croatia, Serbia...).

MULTICULTURAL & MULTILINGUAL
Fluent in French (mother tongue), English and Italian.
Strong working knowledge in Spanish, Dutch and Hebrew.

DYNAMIC SOCIABLE LEADER
who combines the creation of high performing teams with the development of individual talents, thanks to strong leadership and communicative passion skills.

STRONG PROVEN ABILITIES
in managing sales (KPIs & profitability), marketing (brand identity & product development) and HR (recruitment & team building) for established brands as well as for new market introductions.

Mes compétences :
Anglais
Espagnol
Europe
Europe de l'Est
Hébreu
Italien
Marketing

Entreprises

  • Clinique - GENERAL MANAGER - Clinique, France

    Paris 2014 - maintenant • Responsible for building brand in France and positioning it for long term growth.
    • Lead and manage Clinique team comprised of 7 Managers, 20 team members, and 70+ Consultants.
    • Full responsibility for P&L in terms of sales, profit targets and allocation of resources.
    • Conceptualization and implemention of 3-Year Strategic Plan, which includes team reorganization, specific brand building initiatives, media optimization and development of consumer-focused strategy.
    • Consolidation of leading positions in all categories (skincare, make-up & fragrances) through stronger relationship with stakeholders (national retailers & beauty editors) and improved in-store retail execution (22 stands in department stores).

  • Clinique - GENERAL MANAGER - Clinique, Benelux

    Paris 2013 - 2013 • Responsible for reaching sales targets, developing staff, and improving brand’s image.
    • #1 prestige beauty brand in the Benelux (Belgium, the Netherlands & Luxembourg): consolidation #1 skincare position & acceleration #3 make-up position.
    • Promoted after 5 months into Clinique France General Manager position.

  • State of Brand - FOUNDER & MANAGING DIRECTOR

    2013 - 2013 • Premium brand consulting services: business advising on brand assessment, new markets introduction, operational implementation & follow-up (www.stateofbrand.com).
    • Clinique brand (Estée Lauder Companies) local relevancy mission in India and in the Middle-East (July-August 2013): a market analysis (competition and beauty trends) followed by a recommendation of ‘top 50 business actions’ to be implemented to accelerate the brand development (intelligence, products assortment and brand execution).

  • Sciences Po - PROFESSOR - Sciences Po, "Ecole de la Communication"

    Paris 2012 - 2013 • Teaching "Brands International Management" to students in the Marketing & Communication MBA at Sciences Po: interactive course based on both theory and practical cases.
    • Mentoring of students in the preparation of their thesis.

  • L'Oréal - REGION DEPUTY GENERAL MANAGER - L'Oréal Professional Brands, Europe

    PARIS 2011 - 2013 • Regional management and full P&L responsibility on all L'Oréal professional brands (L'Oréal Professionnel, Kérastase, Redken, Matrix, Pureology, Shu Uemura, Mizani and Essie) in the Nordics, Benelux, Greece & Israel.
    • Set up of transversal projects for 'Greater Europe': L'Oréal Sales Academy, commercial KPI's, strategic marketing, digital development, pricing strategy, business intelligence and new acquisitions.
    • HR approach development: optimization of countries organizations and internal talent scouting (L'Oréal 'U&US' programme: follow-up of identified high potentials).

  • L'Oréal - GENERAL MANAGER - Redken & Pureology, The Netherlands

    PARIS 2008 - 2011 • Overall management of these brands. Accountable for the marketing, sales and artistic deployment, as well as for the development of the business activity through independent contractors and franchises.
    • Strong collaboration with the Amsterdam International Fashion Week: sponsoring of fashion events, backstage artistic partnership & consoliation of #1 in free PR in the Netherlands.
    • Pureology: launch preparation and implementation of this ‘green’ brand (80% of Redken distribution within 1 year).

  • L'Oréal - REGION COORDINATION DIRECTOR - Matrix & Redken, Eastern Europe & Central Asia

    PARIS 2005 - 2007 • Responsible for the development of the Matrix and Redken brands in Eastern Europe / Central Asia.
    • Opening of new markets and territories through new affiliates and agents.
    • Implementation of marketing, sales and education strategies & tools.
    • Creation, organization and (on-stage) animation of the L'Oréal International Business Forum and the Matrix World Tour editions (several thousands participants in each edition).

  • L'Oréal - MARKETING DIRECTOR - Club des Créateurs de Beauté, International

    PARIS 2003 - 2005 • Managing the international development of the Jean-Marc Maniatis brand (mail order selling / VPC) in Europe, USA and Asia.
    • Focus on brand identity repositioning, franchises renewal and new products launches (1st haircolor on this specific market): +5 points share of voice within the CCB (Club des Créateurs de Beauté).

  • L'Oréal - MARKETING MANAGER - Redken, France

    PARIS 2002 - 2003 • Elaboration of the field marketing and communication strategy: regular launches and animations for the sales force, sales negotiations with key accounts, media relations, follow up of the budget.
    • 6-month sales responsibility over a portfolio of 120 clients (in Burgundy) and prospection of new doors (in the Paris area).

  • L'Oréal - PROJECT MANAGER - L'Oréal Professionnel, International

    PARIS 2001 - 2002 • International development of L’Oréal Professionnel styling range.
    • Elaboration of a long-term strategy together with development teams and affiliates.
    • Formulation, shooting and launch of new technologies and products.
    • Complete renewal of Tecni.Art styling range (brand identity, packaging and communication).

  • L'Oréal - PRODUCT MANAGER - L'Oréal Professionnel, USA

    PARIS 1999 - 2001 • In charge of the Majirel color category at L'Oréal Professionnel.
    • Launching of a new technology - Maji.Contrast - into the US market.
    • Interpretation and production of fashion and beauty collections (spring/summer & aut./winter).

  • L'Oréal - ASSISTANT BRAND MANAGER - Vichy, Israel

    PARIS 1998 - 1998 • Implementation of marketing & sales animations.
    • Direct sales negotiations with more than 60 pharmacies.

  • Arthur Andersen - JUNIOR AUDITOR - Arthur Andersen, France

    St. Charles 1997 - 1997 • Accounts reviewing of various companies from the private sector (Thomson, Barry Callebaut, Neomediam...).

Formations

Réseau

Annuaire des membres :