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Bruno GUÉNÉGAN

RUEIL MALMAISON

En résumé

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Entreprises

  • NEC Electronics - Sales Engineer

    maintenant Responsible of different electronic system providers for the automotive industry (Delphi, Magneti Marelli, Valeo, Arvin Meritor, Brose).

    My main tasks are
    - To increase the market share and revenues by promoting our range of products in order to make new design in.
    - To be pro-active to be informed of potential businesses or tenders to promote or to develop the right product.
    - To coordinate the activity at the customer (forecast)
    - To negotiate prices, sales & logistic agreement.
    - To manage phase in & phase out of products and also quality issues.
    - To maintain or win customer trust through the respect of commitments and good relationship
    - To acquire a good knowledge of my customer (strategy and organization, decision maker) and gather strategic information about competitors (product portfolio, market share, strengths and weaknesses).
    - To follow up the production at customer manufacturing plants (Europe and China)
    - To define budgets and sales strategy
    - To achieve business objectives in term of billing, design-in activity.
  • STMicroelectronics - Sales Engineer

    2001 - 2005 Sales Engineer Coorporate and strategic accounts - STMicroelectronics (Chip manufacturer – more than 50.000 employees).
    Responsible of Axalto (Smart card manufacturer) during two years to develop the worldwide business for several market segments (Financial & ID, Telecom, Access).
    Responsible of Thomson Multimedia (Consumer Market) during 3 years for set top box and digital and analog TV activity
  • IER - Sales Engineer

    Suresnes 1998 - 2000 Responsible for promoting and developing projects based on contactless memory products.
    - Market analysis, reply to tenders, competition analysis, take part into professional exhibition (codexpo, Scantech, SITL, cartes), technical & sales proposal
    - Projects: Traceability of trees (city of Paris), laundries (ELIS), Andros etc..
  • GEMPLUS - Technical support

    Meudon 1996 - 1998 To support technically sales engineers for new projects.
    I was responsible for technical trainings dedicated to GEMPLUS VARs network, I wrote all technical documentations (antenna design and reader)to allow Vars to develop their software and hardware for contactless applications.
    Projects follow up: Laundries, Gas management, waste management, animals tracking, beer cases, libraries etc...

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