Camilla BLICHERT

En résumé

Entreprises

• Atcore - SEM specialist

  2014 - maintenant

• GroupM Search Denmark / MediaCom / Mediabroker - Search Account Manager

  2012 - 2014

• Lengow - E-commerce Business Developer DK

  Nantes 2012 - 2012 Lengow - tool to centrally, manage and optimize product feeds in real time and automatically control the profitability per channel, category or product. It allows E-commerce websites to easily distribute their products on:
  - price comparison websites,
  - affiliate networks,
  - market places,
  - retargeting networks,
  - sponsored links (Google Adwords),
  - social networks (Twitter, Facebook)
  - and to monitor the ROI of the different channels with one statistics dashboard.
  
  Main responsabilites :
  - Explore the Danish market and launch Lengow
  - Develop new partnerships and prospect new clients
  - Manage client portfolios and consult client on online media strategies
  - Identify local opportunities/needs and negotiate commercial terms
  - Benchmarking and analyse the competition

• Pixmania - Search Engine Manager SEO/SEM

  Gennevilliers 2011 - 2011 SEO / SEM manager for Denmark and Norway:
  
  - SEO (Search Engine Optimization): Monitor the placement and performance of the main keywords, follow the recommendations provided by the SEO responsible Europe.
  - SEA (Search Engine Advertising): Manage daily the accounts Google Adwords, MSN and Yahoo Search Marketing (structure and evolution of the auction, analyze results and recommend optimizations)
  - Establish performance testing of ads and campaigns
  - Ensuring optimal profitability of investment (ROI) 
 

  - Budget management by source and country 

  - Monitoring and analysis of performance indicators of various e-marketing levers 

  - Providing weekly and monthly reporting
  - Looking after the brand image and the site quality 
on the countries in charge
  - Benchmark, competitive intelligence
  - SMO (Social Media Optimization)

• The Danish Embassy in Paris - Commercial assistant at the "Trade Council of Denmark"

  2009 - 2009

• Save the Children Youth in Copenhagen - Member of Save the Children Youth's communication board

  2008 - 2008

• Wall Street Institute - Receptionist / Language Assistant

  2005 - 2006

• ESLSCA - Business School in Paris - Office Assistant at the Dean and Director BBA office

  2004 - 2006

Formations

• Ecole Supérieure De Commerce EDHEC Grande Ecole

  Lille 2008 - 2008 ERASMUS exchange program. Followed the Master in Entrepreneurship

• Copenhagen Business School (Copenhagen)

  Copenhagen 2007 - 2010 M.Sc. Marketing Communication Management - Worked strategically with brands and external communication. Provided me with the framework to understand, how brands are created and, and how they are managed.

• Ecole Supérieure Libre Des Sciences Commerciales Appliquées ESLSCA

  Paris 2004 - 2007 Bacherlor of Business Administration
  
  Major in Finance and Management

Réseau

• Andrée FRAIDERIK-VERTINO

• Aurélien DUDRAGNE

• Florie GANDOLFO

• Marie-Julie MORIZOT

• Nenad CETKOVIC

• Nicolas BONCOEUR

• Paulina CZARTORYJSKA (KUCEWICZ)

• Pierre HOELLINGER

• Rozenn L'HELGOUALC'H

• Yvette GERALDO