Mes compétences :
Brand Management
Communication
Communication web
Cross cultural
Cross cultural management
cultural management
Digital
Digital marketing
Management
Marketing
Marketing online
Web
Web marketing
Nantes2012 - 2012Lengow - tool to centrally, manage and optimize product feeds in real time and automatically control the profitability per channel, category or product. It allows E-commerce websites to easily distribute their products on:
- price comparison websites,
- affiliate networks,
- market places,
- retargeting networks,
- sponsored links (Google Adwords),
- social networks (Twitter, Facebook)
- and to monitor the ROI of the different channels with one statistics dashboard.
Main responsabilites :
- Explore the Danish market and launch Lengow
- Develop new partnerships and prospect new clients
- Manage client portfolios and consult client on online media strategies
- Identify local opportunities/needs and negotiate commercial terms
- Benchmarking and analyse the competition
Pixmania
- Search Engine Manager SEO/SEM
Gennevilliers2011 - 2011SEO / SEM manager for Denmark and Norway:
- SEO (Search Engine Optimization): Monitor the placement and performance of the main keywords, follow the recommendations provided by the SEO responsible Europe.
- SEA (Search Engine Advertising): Manage daily the accounts Google Adwords, MSN and Yahoo Search Marketing (structure and evolution of the auction, analyze results and recommend optimizations)
- Establish performance testing of ads and campaigns
- Ensuring optimal profitability of investment (ROI)
- Budget management by source and country
- Monitoring and analysis of performance indicators of various e-marketing levers
- Providing weekly and monthly reporting
- Looking after the brand image and the site quality on the countries in charge
- Benchmark, competitive intelligence
- SMO (Social Media Optimization)
The Danish Embassy in Paris
- Commercial assistant at the "Trade Council of Denmark"
2009 - 2009
Save the Children Youth in Copenhagen
- Member of Save the Children Youth's communication board
2008 - 2008
Wall Street Institute
- Receptionist / Language Assistant
2005 - 2006
ESLSCA - Business School in Paris
- Office Assistant at the Dean and Director BBA office
Lille2008 - 2008ERASMUS exchange program. Followed the Master in Entrepreneurship
Copenhagen Business School (Copenhagen)
Copenhagen2007 - 2010M.Sc. Marketing Communication Management - Worked strategically with brands and external communication. Provided me with the framework to understand, how brands are created and, and how they are managed.
