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Carole LOVISA

CRANVES-SALES

En résumé

I would describe myself as someone who is:
Creative,
Well-organised with an eye for details,
Efficient, multi-task and resourceful,
Autonomous,
Analytical,
a Team worker.

I'm a pro-active Marketing & Communications Manager, and my career objective is to use my creative flair and my strategic thinking to contribute to the development of new ideas and concepts in Online Communications.

More precisely, I'm passionate about Digital Marketing and eager to learn more about the ever-evolving online world. Therefore, I am looking for a job that can provide challenging assignments and responsibilities and the opportunity to grow my Digital experience and knowledge. I would be fulfilled working in an environment of growth and excellence which helps me achieve my personal as well as organizational goals.


Mes compétences :
Online Marketing
Rich media
Newsletter/ Emailing
Digital video Campaign
Project Management
Display Advertising
Mac os x
Photoshop
Strategic Marketing
Online Advertising
Google Adwords
Team Management
Social media
Facebook ad
HTML
WebDesign
Budget Management
Creative (graphic design and text content)
Mobile marketing
CMS
Traffic management (CPL, CPC, CPM basis)
SEO
Landing page Optimization
Event Management
Pack office
Content Management
Radio Advertising
Affiliate networks Management
Editing et rewriting
Google Analytics
Product/Service Launch

Entreprises

  • DuPont - Digital Marketing Specialist

    2013 - maintenant As a Digital Marketing Specialist, I’m in charge of leading the roll out of the Phoenix project in the EMEA countries. This project aims at supporting the Digital transformation of DuPont globally.

    Key responsibilities :
    - Leading country websites implementations from A to Z, in collaboration with DuPont Business Units, Sales, Marketing and external agencies;
    - Assisting Business Units in transferring and building content in the new CMS, including assisting with decisions on content structure, content tagging and search;
    - Developing new landing pages working with website managers, content owners and other stakeholders;
    - Adapting the System Taxonomy, the Product Finder, the Contact forms within Salesforce.com for each country;
    - Ensuring all content and related tags are optimized for maximum SEO impact;
    - Providing support in translations for standing up country websites;

    As the Regional Web Content Manager for the EMEA region, I’m also in charge of :
    - providing guidance for web governance and the building structure of websites;
    - auditing websites pro-actively;
    - leading Adobe CMS Trainings for the regional Marketing teams;
    - providing user support, troubleshooting assistance, and in-time zone content support for highly urgent updates.

  • Blue Butterfly, Geneva (Switzerland) - Marketing & Communications Manager

    2010 - 2013 - Definition of each client’s Communication Plan
    - Online Communication Projects Management (Definition, follow-up, integration & delivery of all projects: emailing, newsletters, videos, rich media banners, website, mobile ads)
    - Media Planning
    - Definition & control of each brand’s visual identity (color code, font style, image, logo, etc)
    - Affiliate Marketing for Traffic & Lead generation (Tracking, monitoring & optimization of all campaigns)
    - Mobile Marketing & Online Video Project Management
    - Website remodeling
    - Social Media Marketing (Facebook Ads, Youtube)
    - Financial Planning & Budgetary Control (Price negotiation; Set up of Master Agreements with suppliers; Improvement of Resources allocation)
    - Request For Proposal & Creative briefs writing for creative agencies
    - Selection of new partners (creative agencies, video specialists, freelance graphists, translators, copywriters)
    - Strong partnerships development with inter-company peers & external stakeholders
    - Stats analysis of all Communication actions & recommendations
    - Team Management (2 graphists, 1 assistant, 3 creative agencies)

  • MyNetFone, Sydney (Australia) - Marketing & Communications Manager

    2008 - 2009 - Marketing strategy set up and analysis of all Marketing actions
    - Web site Content Management & remodeling
    - Traffic generation (Organic SEO; paid SEM; Affiliate Marketing)
    - Project Management of online & offline Marketing materials: coordinating design agencies and printers for the creation of brochures, leaflets, newsletters, online offers, PR kits
    - Planning & Management of e-Marketing campaigns
    - Set up &Tracking of promotional campaigns (print & online media)
    - Creation & Management of online surveys
    - Trade shows organisation
    - Product/Service launch (phone handsets, Naked ADSL2+)
    - Joint Marketing campaigns
    - Radio campaigns
    - Competitor Benchmarking & Market analysis

  • Profalux Volets Roulants, Thyez (France) - Marketing & Communication Junior Officer

    Thyez 2006 - 2007 - Creation, management & commercial follow-up of the after-sales service
    - Marketing reports
    - Liaising with clients & suppliers
    - Competitor Benchmarking & Market analysis
    - Consumer/Opinion survey production and analysis
    - Web site Management & remodeling
    - Project Management
    - TV ad campaign follow-up (Media planning, commercial spot creation)
    - Assisting in organizing photo shoots

  • ALCIIP, Le Bourget du Lac (France) - Sales Assistant

    2005 - 2005 Customer telemarketing ; Competitor Analysis ; Web portal commercial development

  • 20/20 research, Milton Keynes (England) - Telemarketing Pollster

    2003 - 2004 Telemarketing: B2B and B2C quantitative surveys cold calling

  • Stantonbury Campus, Milton Keynes (England) - French Assistant

    2003 - 2004 French classes from Year 7 to Year 13

Formations

  • IAE Savoie Mont-Blanc

    Annecy Le Vieux 2004 - 2007 Master's degree in Marketing & Communications

  • University Of Cambridge (Cambridge)

    Cambridge 2003 - 2004 Certificate of Proficiency in English

  • Université Chambéry Savoie

    Jacob Bellecombette 2000 - 2003 Bachelor's degree English studies

    Bachelor's degree English studies

Réseau

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