Carole LOVISA

En résumé

Entreprises

• DuPont - Digital Marketing Specialist

  2013 - maintenant As a Digital Marketing Specialist, I’m in charge of leading the roll out of the Phoenix project in the EMEA countries. This project aims at supporting the Digital transformation of DuPont globally.
  
  Key responsibilities :
  - Leading country websites implementations from A to Z, in collaboration with DuPont Business Units, Sales, Marketing and external agencies;
  - Assisting Business Units in transferring and building content in the new CMS, including assisting with decisions on content structure, content tagging and search;
  - Developing new landing pages working with website managers, content owners and other stakeholders;
  - Adapting the System Taxonomy, the Product Finder, the Contact forms within Salesforce.com for each country;
  - Ensuring all content and related tags are optimized for maximum SEO impact;
  - Providing support in translations for standing up country websites;
  
  As the Regional Web Content Manager for the EMEA region, I’m also in charge of :
  - providing guidance for web governance and the building structure of websites;
  - auditing websites pro-actively;
  - leading Adobe CMS Trainings for the regional Marketing teams;
  - providing user support, troubleshooting assistance, and in-time zone content support for highly urgent updates.

• Blue Butterfly, Geneva (Switzerland) - Marketing & Communications Manager

  2010 - 2013 - Definition of each client’s Communication Plan
  - Online Communication Projects Management (Definition, follow-up, integration & delivery of all projects: emailing, newsletters, videos, rich media banners, website, mobile ads)
  - Media Planning
  - Definition & control of each brand’s visual identity (color code, font style, image, logo, etc)
  - Affiliate Marketing for Traffic & Lead generation (Tracking, monitoring & optimization of all campaigns)
  - Mobile Marketing & Online Video Project Management
  - Website remodeling
  - Social Media Marketing (Facebook Ads, Youtube)
  - Financial Planning & Budgetary Control (Price negotiation; Set up of Master Agreements with suppliers; Improvement of Resources allocation)
  - Request For Proposal & Creative briefs writing for creative agencies
  - Selection of new partners (creative agencies, video specialists, freelance graphists, translators, copywriters)
  - Strong partnerships development with inter-company peers & external stakeholders
  - Stats analysis of all Communication actions & recommendations
  - Team Management (2 graphists, 1 assistant, 3 creative agencies)

• MyNetFone, Sydney (Australia) - Marketing & Communications Manager

  2008 - 2009 - Marketing strategy set up and analysis of all Marketing actions
  - Web site Content Management & remodeling
  - Traffic generation (Organic SEO; paid SEM; Affiliate Marketing)
  - Project Management of online & offline Marketing materials: coordinating design agencies and printers for the creation of brochures, leaflets, newsletters, online offers, PR kits
  - Planning & Management of e-Marketing campaigns
  - Set up &Tracking of promotional campaigns (print & online media)
  - Creation & Management of online surveys
  - Trade shows organisation
  - Product/Service launch (phone handsets, Naked ADSL2+)
  - Joint Marketing campaigns
  - Radio campaigns
  - Competitor Benchmarking & Market analysis

• Profalux Volets Roulants, Thyez (France) - Marketing & Communication Junior Officer

  Thyez 2006 - 2007 - Creation, management & commercial follow-up of the after-sales service
  - Marketing reports
  - Liaising with clients & suppliers
  - Competitor Benchmarking & Market analysis
  - Consumer/Opinion survey production and analysis
  - Web site Management & remodeling
  - Project Management
  - TV ad campaign follow-up (Media planning, commercial spot creation)
  - Assisting in organizing photo shoots

• ALCIIP, Le Bourget du Lac (France) - Sales Assistant

  2005 - 2005 Customer telemarketing ; Competitor Analysis ; Web portal commercial development

• 20/20 research, Milton Keynes (England) - Telemarketing Pollster

  2003 - 2004 Telemarketing: B2B and B2C quantitative surveys cold calling

• Stantonbury Campus, Milton Keynes (England) - French Assistant

  2003 - 2004 French classes from Year 7 to Year 13

Formations

• IAE Savoie Mont-Blanc

  Annecy Le Vieux 2004 - 2007 Master's degree in Marketing & Communications

• University Of Cambridge (Cambridge)

  Cambridge 2003 - 2004 Certificate of Proficiency in English

• Université Chambéry Savoie

  Jacob Bellecombette 2000 - 2003 Bachelor's degree English studies
  
  Bachelor's degree English studies

Réseau

• Alain AINADJOGLOU

• Camille DEMAILLY

• Caroline GERARD

• Fabrice BAILLAVOINE

• Laurence ZAIED

• Mathieu DEBRA

• Maxime MORENO