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Caroline ARNÉ

Levallois-Perret

En résumé

Highly motivated and well accomplished sales executive with experience for 10 years in major media Agency. Proactive and learning attitude.
Fast adapted to new challenges.

Entreprises

  • LAGARDERE PUBLICITE- BE - Directrice de Publicité Adjoint

    Levallois-Perret 2010 - maintenant Launch of the Brand on the French advertising Market

    ● Develop advertising revenue for BE:Print,Web,Mobile,CrossMedia.
    ● Supervise the Fashion sector (1st sector of the Portfolio) & Partnerships for the Cinema. - Negotiate and coordinate the advertising print space:luxury brands, positioning patrimony and expectations in a top scale magazine.
    ● Responsible for International accounts (Italy,UK,Netherlands,US,Spain,Germany,Scandinavia) - Handle media planning agencies:Mediabrands,Mec,Omnicom,Vivaki+Independents
  • LAGARDERE PUBLICITE - TELEVISION/ DIRECTRICE DE PUBLICITE ADJOINT

    Levallois-Perret 2008 - 2010 ● Management
    ● Strategic role in establishing the pricing strategy, trade policy & clear long-term vision in order to accelerating sales and revenue growth.
    ● Negotiation and advises on clients' TV plans:choice of channels,GRP costs,coverage and frequency of spots.
    ● Responsible for the reporting to the Publisher
    ● Coordinator of the relationships between the editorial departments and the advertising team
  • LAGARDERE PUBLICITE TV - DIRECTRICE DE CLIENTELE

    Levallois-Perret 2004 - 2008 ● Coordination of Specials operations and Brand content development between Advertisers / Agency & Publisher
    ● Mediaplanning and negotiations for either Clients & mediaplanning Agencies
    ● Development of the Toy Industry (First sector of the portfolio)
    ● Handle Mediaplanning agencies: OMD, Médiacom, KrMédia, mediabrands, ZenithOptimédia

Formations

Réseau

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