Caroline BERNHEIM

En résumé

Entreprises

• Guidant / Boston Scientific - Senior Manager Medical Devices

  2003 - 2006 2004-today: Senior Manager - Cardiac Rythm Management (Guidant/Boston Scientific Italy)
  
  Marketing and Sales - Division Cardiac Rhythm Management
  • Definition of commercial and pricing strategies for large accounts
  • Definition and implementation of innovative Marketing tools such as Therapy Development
  • Evaluation of strategies for tender offers to hospitals, along with the Tenders Department
  • Development of Clinical Research studies, and set up of innovative tools and processes
  • Communication with KOLs in the challenging context of product recalls facing Guidant
  • In-depth knowledge of products (pacemakers, ICDs, leads), competition and market
  • Field experience through sales and technical assistance during implant procedures
  
  
  2003-2004: Manager Clinical Research and Project Management - Vascular Intervention (Guidant EHQ: Belgium+ US)
  
  • As a member of the Management team, definition of Guidant’s Long Term Strategic Plan
  • Responsible for logistics, data and admin teams for Clinical Research studies (12 people)
  • Grew, stretched and led the team through a complete reorganization and roles change
  • Promoted to the “Circle of Champions”, highest award for outstanding People Management
  • Project Manager for the definition of a new Clinical Research strategy and information system. Led 6 teams in parallel to design processes for 3 B.U. and reported to the Board

• AXA - Manager - Organization, Client Services, Sales

  Nanterre 1997 - 2001 1997-2001: AXA – Manager, Project Manager
  
  AXA Assurances,France
  Strategy, Change Management
  
  • Designed and implemented direct marketing tools and innovative sales processes
  • Conceived marketing campaigns and products to boost up-selling and cross-selling
  • Supervised functional specifications for a Customer Relationship Management (CRM) tool
  • Successfully managed conflicting interests between distribution networks and head office
  • Conducted a pilot implementation of the new strategy prior to national roll out
  
  
  AXA Investment Managers,UK/France/Hong Kong
  Organization, Customer Relationship Management
  
  • Conducted market research and selected SIEBEL software for managing 3rd party funds
  • Defined CRM methodology and redesigned the Client Service and Marketing teams
  • Launched SIEBEL roll out in Europe and Hong Kong. Initiated data-mining approach
  • Led multinational and multifunctional project teams despite severe shortage of resources

• Paribas - Project Manager

  1995 - 1997 Paribas - Project Manager,France
  Organization, Client Services
  
  • Led task force groups in reengineering key processes in risk management, stock operations and client reporting to ensure security, traceability and consistency of operations
  • Designed and set up a Client Service team of 12 people following merger Paribas-JP Morgan
  • Successfully conducted change management in a previously very conservative environment

• JP Morgan - Account Manager

  Paris 1993 - 1995 JP Morgan - Account Manager, Team Leader , France/UK
  
  • Managed risk exposure, stock and cash operations for foreign banks. Supervised 7 people
  • Led task force groups to ensure effective activity transfer from JP Morgan to Paribas

Formations

• Reims Management School - RMS (Reims)

  Reims maintenant

• INSEAD (Singapour)

  Singapour 2002 - 2003 Entrepreneurship, Strategy
  
  MBA

• European Partnership Of Busines Schools EPBS (Londres)

  Londres 1993 - 1993 University - London

• University Of Cambridge Faculty of Modern and Medieval Languages (Cambridge)

  Cambridge 1992 - 1993 Japanese

• Ecole Supérieure De Commerce

  Reims 1989 - 1993 Finance

Réseau

• Eric HORESNYI