Caroline CARTER

En résumé

Entreprises

• Playboy / Consulting Practice - Business Development & Marketing

  2014 - maintenant Working directly with management in Beverly Hills, provide brand and marketing development for key European licensees, including Coty Inc., lingerie and apparel partners.

• Coty - International Marketing Director

  Paris 2006 - 2013 Coty is a leading fragrance / beauty company with $4 billion annual sales.
  Lead the marketing development of Playboy, Lamborghini and Jovan fragrances globally, including localization into new markets; license, team and budget management.
  
  Relocated from New York to Paris office to lead the launch of new Playboy fragrance house globally. Championed the brand and built the success story market by market. Developed initial Playboy male and female fragrance marketing mixs, which resulted in top value market shares globally and early success in Bodyspray. Responsible for new development & category expansions.
  On Lamborghini house, also direct all global marketing including new product development, advertising, and expansion.
  Also lead global marketing for Jovan, with business concentration in U.S. and Latin America.

• KRAFT FOODS - Brand Manager

  2001 - 2005 Largest food company in the U.S. with annual sales of $40 billion globally.
  
  Managed beverage businesses (Crystal Light, Capri Sun, Kool-Aid), including P&L's, cross-functional team, Associate Brand Managers.
  Led re-launch of CL RTD, including product quality improvements, new formats, packaging redesign, go-to-market strategy and marketing plan.
  Directed the early launch of Crystal Light On the Go (9/04), one of the company's most successful and incremental launches ($100MM sales YR1). Led large cross-functional team against an accelerated timeline, marketing mix and advertising.
  Led marketing efforts for factory move from Chicago to Mexico: team management, SKU-level forecasting, materials redesign (across 60+ SKU's).
  Assisted with new creative strategy and TV advertising.
  Directed product development and go-to-market strategy for new Hispanic sub-line; Winner of the Kraft Hispanic Advertising Award.

• Willard Bishop Consulting - Consultant

  1995 - 1999 Consulting group specializing in consumer packaged goods.
  Managed multiple consulting projects working with retailers, manufacturers and trade groups. Specialized in consumer research & category management.
  Led partnership with the Grocery Manufacturers of America's (GMA) Health & Beauty Care Committee; presented research findings and new proposals to this senior executive board.

• International Mass Retail Association - Marketing Assistant

  1994 - 1995 Marketing research for lobby group of WALMART

Formations

Pas de formation renseignée

Réseau

• Actimpor GROUP

• Agence Bénéfik NAMING

• Brendan MCGEEVER

• Christophe ROGERAT

• Eric BOCQUET

• Gael OIZEL

• Jerome DUJOUX

• Michel PIERRARD

• Sophie DAMBRINE BOXBERGER

• Sophie RICHECOEUR