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Catherine HERVE

RUEIL MALMAISON

En résumé

To deliver compelling, locally relevant and profitable value propositions in travel benefits & offers to Premium Card members which complement global core programs & stimulate awareness and usage of Membership Travel Services.

Mes compétences :
Hôtellerie
Hôtellerie de luxe
Industrie du luxe
Luxe
Marketing
Marketing des services
Satisfaction clients

Entreprises

  • American express - Travel Benefits & Marketing

    RUEIL MALMAISON 2011 - maintenant J'ai réalisé un mémoire axée sur la distribution des tarifs promotionnels dans l'hôtellerie de luxe (5*).

  • American Express - Travel Benefits Marketing Manager

    RUEIL MALMAISON 2007 - maintenant To be responsible for the strategic planning, negotiation and implementation of travel benefits & offers.

    To work with communications & marketing teams to develop and implement a Travel Benefits & Marketing communications strategy that focuses on engaging and retaining Premium Card members.

    To ensure communications across all markets are consistent and conform to American Express brand values.

    To Put measures & procedures in place to ensure all communications are appropriately timed and controlled.

    To build & maintain a comprehensive understanding of the market, competitor activity and Premium Card member needs.

    To establish & nurture relationships with a range of external suppliers to deliver differentiating, sustainable, high-value and profitable travel propositions.

    To focus on improving Premium Card members’ perception of travel benefits & offers.

Formations

Réseau

Annuaire des membres :