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Catherine PAITEL

Casablanca

En résumé

• 20+ years of Marketing & Communication experience in BtoB services (Consulting and IT services)
• Definition and implementation of digital marketing campaigns
• Development of innovative deal or client centric marketing practices such as account-based marketing (ABM) and deal-based marketing (DBM)
• Definition and roll-out of go-to-market for new businesses

Entreprises

  • CGI - France Marketing Director

    Casablanca 2017 - maintenant Marketing Director for CGI in France (management of 5 people) - Definition and rollout of CGI’s marketing strategy for the French market:
    - Position CGI towards its clients and the market globally (analysts, influencers, etc.) as a thought leader and a key player in the Innovation and digital transformation landscapes
    - Develop CGI’s market shares and audience on its strategic industries and offerings : consulting, system integration, outsourcing and solutions
    Key levers: Digital Marketing campaigns - Industry/strategic accounts marketing - Market intelligence

  • Cgi - Marketing Director for the Energy & Utilities and TelcoMedia Industries and Business solutions

    Casablanca 2010 - 2017 - Development and monitoring of tailored marketing activities for the major clients: EDF, ENGIE, TOTAL and Orange.
    - Definition and rollout of specific marketing strategies for the Energy & Utilities and Telecom sectors: opinion pieces, white papers, round tables, etc.
    - End-to-end marketing support to solutions developed by CGI, from business plan to digital marketing campaigns
    - Direct contribution to strategic initiatives development around new businesses (infrastructure services, business solutions): market analysis and go-to-market

  • Unisys - Head of Marketing & Communications for France

    Blue Bell, PA 2006 - 2010 - Deal Based Marketing for outsourcing mega-deals, from RFP stage to transition stage
    - Account Based Marketing for two main strategic international accounts (Air France and Orange) : tailored seminars, user groups dedicated to industry and technology offerings
    - Events and campaigns : management of Unisys presence on major technology events and deployment of lead detection campaigns
    - Press & Analysts Relations: management of press relations (with an agency) and analysts/third-party advisors relations
    - Internal Communication in the context of a major transformation of the company

  • Unisys - Marketing Manager for Servers and Infrastructure services

    Blue Bell, PA 2003 - 2006 Product Marketing for servers and associated infrastructure services: announcements towards clients, journalists, partners and collaterals development (presentations, brochures, etc.).
    Lead detection campaigns for servers and services, organization of Unisys led events and participation or joint organization of strategic partners led events such as Microsoft or EMC

  • BULL - Business Development Manager

    Les Clayes-sous-Bois 2002 - 2003 Sales Support to the French Teams for the Intel Servers business: business development, accounts penetration strategies
    Support to mega-deals RFP processes and frame agreements (response strategies, price positioning)

  • Bull - Product Marketing for Intel Servers

    Les Clayes-sous-Bois 2000 - 2002 International introduction and announcement of servers in coordination with the BULL/NEC joint venture: participation to offer definition and announcement tactics
    Creation and delivery of sales trainings in Europe and definition of direct and indirect channels sales programs

  • Bull - Press Relations Manager

    Les Clayes-sous-Bois 1998 - 2000 For the Server Division, international coordination of product announcements, win stories and alliances with local PR managers and agencies
    Direct management of relationships with the French Press
    Organization of Press Tours, Press Conferences, briefings and interviews

  • IDG Communications France - Marketing Assistant, BtoB Media

    1996 - 1998

Formations

Réseau

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