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Cathy AMAR

San Francisco

En résumé

Driven and pragmatic advertising industry expert with a passion for digital marketing.
18 years of experience across marketing, account management and people management positions.
Believer in technology, product innovation and data. Intellectually curious, result oriented and open minded with strong interpersonal skills and ability to adapt to various cultural environments.

Specialties: Digital Marketing, Programmatic Digital Advertising, Machine Learning / AI

Mes compétences :
Account management
Advertising
Analytics
Business development
Client service
Conversion Optimization
Data analytics
Digital
Digital Advertising
Digital marketing
Digital Media
Digital Strategy
E commerce
Management
Marketing
Marketing digital
Marketing online
Média
Online
Online Advertising
online marketing
optimization
Performance
Ppc
PPC Advertising
Sales
Sales Strategy
Search
Search advertising
SEM
Strategy
Team management
Web analytics
Artificial Intelligence
Machine Learning

Entreprises

  • Quantcast - Senior Account Manager

    San Francisco 2013 - 2018

  • Acxiom France, ACXIOM Corporation - Marketing Services Leader - Commercial Director

    2010 - 2012

  • Criteo France - Pioneer of personalized display advertising - Commercial Director

    2009 - 2010

  • Yahoo! France, Yahoo! Group - Online media leader and pioneer of search engine marketing - Head of Account Management, Search Marketing

    2003 - 2009 Sales Group Lead / Account Director, Search Marketing (2008/ 2009)
    Lead Account Manager, Search Marketing (2005/2007)
    Senior Account Manager, Search Marketing (2003/2004)

  • AdLINK France, HI-MEDIA Group - Europe based online advertising network - Head of Marketing

    2000 - 2003

  • Médias & Régies Europe, PUBLICIS Group - Advertising networks division - Marketing Research coordinator, New medias

    1998 - 2000

Formations

  • IAE

    Aix En Provence 1997 - 1999 Top 3 French graduate marketing schools / DESS - Post graduate degree in Marketing (with honors)

  • Université Paris Dauphine

    Paris 1995 - 1997 Top 5 French business school / Graduate degree of management Marketing (with honors)

  • Université Paris Dauphine

    Paris 1993 - 1995 Top 5 French business school / Bachelor of Science degree in Management and Economics