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Cécile BERNARDET

PARIS

En résumé

SKILLS
Project & Product Management: agile methodology, full lifecycle digita lmanagement
Entrepreneurial spirit: growth hacking marketing, lean management
Consulting in digital transformation, open innovation strategy

BACKGROUND
Areas: Luxury, Retail, Media, Ecommerce...
Solutions: MSProject, Jira, Balsamiq, Google Analytics, Adobe solutions...
Experience in managing MS.Net, PHP, JSprojects, IOS, Android

Mes compétences :
Project management
Agile Development
Marketing
Startup
Web
Social media
Communication
Publicité
Process

Entreprises

  • Seed Up - Directrice Projet New Business

    2017 - maintenant https://seed-up.io/fr/

  • UPREG - Digital development manager

    2014 - maintenant Clients : Le Parisien, Ouest France, Sud Ouest..
    Accompany and support media groups digital activities development
    • Stimulate innovation and manage ideation for the business management
    • Strategic recommendations: how to convert news websites into ecommerce websites
    (CRM strategy, attribution marketing..etc)
    • Prepare and conclud deals with the innovative ecosystem (labs, startups...)
    • Corporate website launch & webmastering

  • Cool and the bag - Business Owner

    2013 - 2016 Define the brand positioning
    - Business development: distributors and commercial partners prospection
    - Implement tools to hack the growth (user acquisition, retention)
    Main achievements
    Revenue diversification. 2014 share of revenue: 50% website, 30% market places, 20% BtoB Income increased by 40% between 2014 and 2015

  • ANTVOICE GROUP (Antvoice Social Fatory) - Product owner

    2012 - 2014 Clients : Le Figaro (Ticketac.com), La Redoute
    • Product owner of a data based personalized product recommendation solution for media and e-commerce websites
    • Elaborate product positionning and overall strategy
    • Define product features and functions
    • Drive execution, using agile management methodology

  • DIGITAS FRANCE (PUBLICIS) - SENIOR PROJECT MANAGER

    Paris 2008 - 2012 Click to edit position description- Contribute to the bids: conceive digital strategies, elaborate action plans, brief creatives
    - Develop account’s budgets
    - Drive project execution: manage production follow-up, ensure project profitability

    Accounts: Dassault Aviation, Auchan.fr, Lancome, Cdiscount, La Poste, Ventes Privées, Roger&Gallet, Swisslife

  • Studio LOL - PROJECT MANAGER / CHIEF EDITOR LEMONSOUND.COM

    2007 - 2007 Chief editor for www.lemonsound.com (10 000 visits/day)

    Contribute to Alternative/ Viral marketing projects : social media, street marketing, online buzz
    Accounts: Loreal, Sony Ericsson

Formations

Réseau

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