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GROUPE AB
- Head of Marketing and Communication
LA PLAINE SAINT DENIS
2017 - maintenant
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TRACE TV
- VP Strategic Marketing Group, Research Director
Clichy
2015 - 2017
Media company – Urban and black culture focused - Linear and digital – distributed in over 150 countries
➢ Took part in the project management for the launch of a new SVOD platform and accompanied the shift in the company’s development strategy towards digital (analytics, marketing strategies…)
➢ Developed and implemented B2C and B2B marketing strategies for the launch of new products and services (TRACE Gospel, TRACE Toca, TRACE Play)
➢ Drove B2C and B2B marketing strategies for all products in France, on all aspects of the marketing mix
➢ Was in charge of digital marketing for all linear and digital products: CRM, ASO, acquisition campaign, performance marketing, social media strategies…
➢ Supported the international sales and marketing teams with insights, data, commercial presentations…
➢ Quick progression: marketing manager for one channel in 2014, 3 VP positions today
➢ Managed 7 people
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TRACE TV
- VP Marketing France
Clichy
2015 - 2017
Media company – Urban and black culture focused - Linear and digital – distributed in over 150 countries
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TRACE TV
- Marketing & Partnerships Manager
Clichy
2014 - 2015
Media company – Urban and black culture focused - Linear and digital – distributed in over 150 countries
➢Brand marketing
➢Partnerships and field marketing
➢Managed the relationship with MNOs and MSOs
➢Organized 360 marketing campaigns
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StudioCanal
- Business and Market Analyst - International Distribution Department
Issy-les-Moulineaux
2012 - 2014
Movie Studio – Subsidiary of CANAL+ Group - French leading pay-tv group
➢ Analysed movies performance, when released on the theatrical, TV or Home Entertainment (HE) markets
• Line-up of over 5000 titles, analysed on 5 territories
• Market analysis and forward-looking studies – delivered to every Business Departments in the company
➢ Redesigned the Home Entertainment business research department, in direct co-working with every other departments in the company (HE marketing, international sales, finance etc)
➢ Took part in marketing brainstorms including the preparation of the Christmas HE campaigns
➢ Implemented new analysis tools to support marketing decisions, including one measuring the performance of the digital market
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BIPE
- Consultant in Strategy and Economic forecasts - Specialized in Media Industries
2010 - 2012
Consulting company, specialized in forward-looking and prospective studies, market analysis
➢ Worked for major media companies and developed a deep understanding of digital and TV advertising markets: competition issues, regulations, consumer behaviour
➢ Monitored and developed clients’ portfolios, working closely with business executives
➢ Built and used econometric models to forecast advertising trends worldwide
➢ Implemented a new study field and multi-client conferences cycle on two-wheels mobility
• Market research, project and team management
➢ Organized Euroconstruct, a worldwide conference gathering leading construction companies
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Orange
- Prospect Researcher - Consultant
Paris
2010 - 2010
Strategic and forecasting study conducted for ORANGE LABS on ‘The audiovisual landscape in the USA – Forecast 2015’ - Study conducted in Los Angeles and San Francisco (CA)
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Franck Provost Australia. Sydney (Aus)
- Responsible for the Marketing Business Development (Internship)
2009 - 2009
New Franchise just opened in Oceania – Famous French luxury hairdressing salons
➢ Defined the target goal, developed and implemented the suitable marketing strategy
➢ Launched communication campaigns, PR and direct marketing actions, managed relationships with several business partners
➢ Outcome: +30% customers holding a membership card within two months
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L'Oréal - Division Produits de Luxe - LANCÔME
- Assistant Brand manager - Luxury Products division - LANCOME (Internship)
2009 - 2009
➢ Developed and executed Lancôme Skincare Marketing Plan for the French market
➢ Monitored the marketing mix execution for the Lancôme brand including creative development, pricing strategy, demand forecast, sales force support, promotional activities and business analysis
➢ Was in charge of consumers tests within a partnership established with Madame Figaro magazine
➢ Organized Sales Rounds: presentation of new products to the sales force (60 sales representatives)
➢ Analysed market data: new launch performances, permanent range and competitor products
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BETC EURO RSCG
- Brand Strategist Junior sur le budget CANAL+ (Internship)
2008 - 2008
Advertising and communication agency - Havas Worldwide
➢ Worked with Canal+ Global Marketing team on their brands strategic orientation and communication
➢ Coordinated the creative process of advertising campaigns (TV, print, web, radio, outdoor, CRM), from client brief to final delivery
➢ Assessed campaign’s impact: test results analysis, impact on sales, impact on brand image
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HEC Making-Of
- Co-Founder
2007 - 2008
A non-profit organization setting conferences that gather various Media executives
> Co-founded the ten executive members association and organized six conferences
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HEC Student Council
- Member of the Event Planning Department
2007 - 2008
> Organized various events to animate the campus life (more than two events a week for one year)
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Campus de la Solidarité
- President
2007 - 2008
> Developed this structure meant to raise funds for about 20 HEC charities
> Managed a team of 30 voluntary students, a 5-people executive team and a 10K€ budget
> Organized an event (conference/dinner/show) that helped raise 50K€, with 300 people attending
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Le Goéland
- Treasurer
2006 - 2008
A non-profit organization meant to work with mentally disabled people
> Organized one event per month, taking a group of up to 10 mentally disabled people to a cultural place
> Managed a 5K€ budget
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ASPECA Enfants d’Asie
- Humanitarian Volunteer
2006 - 2008
A NGO present in CAMBODIA
> General secretary in charge of the relationship with the national headquarters
> Raised funds (over 5K€)
> Spent 2 months in Cambodian orphanages: taught English and French
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KREIS DER KLEINE LEUTEN
- Assistant to the Director (Internship)
2005 - 2005
German preschool (Kindergarten)
➢ Kids management and events organization – 100% German speaking
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Co-Ho US, Denver, (Co), USA
- Marketing and PR executive (Internship)
2005 - 2005
➢ Conducted a survey of media outlets (for instance The New York Times), widened national awareness about Co-Housing and wrote an article on ‘Security and living in a Co-Housing Community’
