Cécile GUILLET

En résumé

Entreprises

• VivaSanté - Marketing Manager Vietnam

  Paris 2014 - maintenant • Define and implement strategy for VivaSante Vietnam OTC, OTx and Hospital ranges
  • Identify market opportunities, develop and implement launch plans for range extensions stemming from Vivasante portfolio and business development opportunities
  • Define and implement marketing and promotion activities targeted at KOLs, health care professionals, pharmacists and final consumers
  • Recommend and implement organisational and process changes
  • Manage and develop a marketing team of 4 Vietnamese employees
  
  Selfcare Activity
  • Boost consumer awareness and preference of URGO historic and new products: digital viral campaign, street marketing, merchandising strategy
  • Relaunch JUVAMINE Food supplement brand in modern trade and pharmacy with a 360 ° communication campaign
  • Support the growth of OTx brands HUMER - ENT/Nasal care and ALVITYL - Children Food supplements: recommend and manage new product launches, define and implement marketing plan targeting ENT/pediatricians, pharmacists, consumers. Set up a partnership between URGO Foundation and the Vietnam`National Institute of Nutrition
  • Support our distributor in the definition and implementation of the marketing strategy for the launch of sexual hygiene brand INTIMY
  • Develop and implement a local product launch process for Roll-out & Business development products
  
  Specialty Care Activity
  • Supervise the definition and implementation of brand building activities: marketing tools, education program, e-learning…
  • Organize cross-functional workshops to optimize tender and KOL management for key hospitals and reimbursement strategy
  • Oversee pre-marketing activities for an innovation launch: U&A study, Clinical trials, Scientific Prize organization
  
  Therapeutic areas: Advanced Wound Care; Diabetes; OTC - Wound care, Food supplements; Otx - ENT, Food supplements
  

• VivaSanté - Asia Innovation Project Manager

  Paris 2013 - 2014 Manages the market study, recommendation and launch preparation for innovative wound care solutions for high potential Asia countries
  
  Business Development
  • Screen business opportunities for external growth for 2 medical devices
  • Manage the sourcing for a medical device
  
  Business Planning and Marketing
  • Manage the market study, business plan recommendation and launch preparation for an innovative wound care medical device and business model
  • Project management: Coordinate a multidisciplinary team to achieve objectives and planning
  
  Therapeutic areas: Advanced Wound Care; Diabetes

• VivaSanté - Internal Marketing and International advisor

  Paris 2012 - 2013 Support Board members and Top Management in the study and implementation of strategic and operational Marketing and International projects
  
  Marketing, Market studies and Business development
  • Recommend 2 potential product markets for the development of URGO Healthcare’s business
  • Study the market potential of black Africa through research and field trips to Ivory Coast and Ghana
  • Recommend and implement a Corporate Social Responsibility program for VivaSante
  
  International strategy
  • Develop a decision tool to prioritize countries according to their market potential and accessibility
  
  Sales Force effectiveness:
  • Recommend best practices and tools to optimize the effectiveness of medical visits in France
  • Work on a recommendation for the reorganization of the sales force of URGO Medical in China
  
  Project Management
  • Coordinate and animate URGO Healthcare’s international steering committee
  • Coordinate and animate seminars aiming at spreading best marketing and commercial practices and leveraging international synergies within the Group

• Action Tank Entreprise et Pauvreté - Chef de projet

  2010 - 2012 • Advise multinational companies in the development and implementation of innovative Marketing and Business models aiming at solving social issues
  • Build specific knowledge through action-research projects, strategic watch, market studies conducted in partnership with the BCG and OpinionWay…
  • Define strategy with the steering committee. Presidents: Emmanuel Faber and Martin Hirsch. Honorary President: Muhammad Yunus
  • Develop activity and partnerships: 15 member companies (Danone, Essilor, SFR, Schneider Electric, Renault, Bouygues Construction, La Poste…) and NGOs (La Coix Rouge, Fondation Abbe Pierre…)
  • Lobby with Finance Ministry to get support from the French Government
  • Define and create the legal, administrative and financial structure (budget 270,000€)
  • Pilot all activities : organize conferences; develop and coordinate human and material resources; manage communication
  

• Colgate-Palmolive International - Rome - Assistant Brand Manager – Category Innovation Center

  2008 - 2008 Assistant Brand Manager on Experiential Personal Care Products within Category Innovation Center for Europe & Pacific Region
  
  Reinvention of two product ranges ($34.3 million sales): participated in market research and consumer tests, wrote and developed new product concepts, coordinated the development of formulas and packaging, participated in portfolio analysis and recommendations…
  • Global launch of a major product innovation: dealt with legal (claims, trademark…) and technical issues, wrote copytext, prepared material for consumer tests…
  • Others: monitored competition and consumer trends, participated in creative brainstorm…

• Reckitt Benckiser France - Assistant Brand Manager on Fabric Care brands Vanish and Fabulon

  2007 - 2007 • Monitored the brands’ performances : monthly sales analysis, ad hoc analysis based on Nielsen (sales) and Homescan (consumer) data, monitored competitors’ activities
  • Managed autonomous projects, in relation with the different internal departments (Trade Marketing, Legal, Consumer insight, Production…) and external providers (design and advertising agencies…): developed new packagings, promotional offers…
  • Others: prepared documents for the sales force, updated the company’s website…

Formations

Pas de formation renseignée

Réseau

• Alain MASSON

• Aymeric MARMORAT

• Catherine ROUSSEAU

• Damien CUENOT

• David-Henri BISMUTH

• Emmanuelle VIGNAUD

• Gwenaelle CARRÉ

• Laura THIERRY

• Matthieu ESPRIT

• Valérie SENGHOR