Cécilia PONCELET

En résumé

Entreprises

• IC-L Ingenieur Consulting - Communication Consultant & Office Assistant

  2016 - 2016

• Fabusco - Marketing Coordinator

  2015 - 2016 www.fabusco.com
  
  •Manage the monthly B-to-B and weekly B-to-C e-newsletters
  •Manage the social media (Facebook, Twitter, Instagram, Pinterest)
  •Analyse social media campaigns (Google Analytics, Socialbakers, Hootsuite)
  •Develop partnerships with influencers/fashion bloggers
  •Design the monthly Style book
  •Clients research
  •Recruitment of international photographers
  •Update the website
  •Writing press releases
  •Launch of an app on Google Play and Apple Store
  •Launch of a crowdfunding campaign on KickStarter

• TOEI Animation Europe - Marketing & Communication Coordinator

  2013 - 2014 •Optimized visibility of Toei Animation titles and properties as well as corporate image
  •Followed up advertising plan and the marketing activities of the European Agents
  •Partnerships: identified potential partners to develop potential collaboration with Toei´s brands
  •Developed new marketing concepts & supports for sales (leaflets, goodies, report, sponsoring, B-to-B press publications…)
  •Coordinated communication tools (emailing, news to licensees…)
  •Organised and executed with team promotional B-to-B and B-to-C events (KidExpo (Paris), Kazachock (Paris), Brand Licensing Europe (London), Salon del Manga (Barcelone))
  •Organized and followed up Trade operation (JouéClub stores)
  •Reported to Toei Japan about the events, actions and results
  •Organised and executed special event „Buddha II“ premiere at the Louvre Museum (managed guests lists, followed-up calls, supported in the set up and dismantling, managed onsite team during the event...)

• Premium Events - Junior Project Manager

  Saint-Sylvain-d'Anjou 2013 - 2013 •Managed the public relations for FedEx (managed the invitations for the event Roland Garros, followed up calls) and dealt on an almost daily basis with FedEx Marketing team during the event
  •Organized and executed B-to-C events for Toei Animation Europe (Japan Expo, KidExpo, National
  Maritime Museum of Paris, Cultura stores
  •Managed supplier relationships (estimated requests, ready for press validation, followed
  up budget and orders)
  •Managed and supported on-site team during events (team briefing, set-up/dismantling support)
  •Created and developed communication tools (website update)

• Cinéma Mega CGR Le Français - Agent d'accueil (part-time job)

  2012 - 2013

• LES ETRANGERS Concept-store - Online Marketing Assistant

  2012 - 2012 www.lesetrangers.com
  
  •Promoted the new online concept store via social media (Facebook,Twitter) and built customers loyalty via contests
  •Updated the website with new products/designers
  •Clients research

• Aberdeen International Youth Festival, Aberdeen - Marketing Assistant for Jazz Projects

  2011 - 2011 •Assisted the Project Manager in the organization of the Aberdeen Jazz Festival
  •Input all concert listings on web facilies (websites and social media)
  •Arranged the distribuon of brochures in strategic places (stores, associations...)
  •Attended and helped at gigs (welcomed and supported international artists, managed the cash register...)

• CELC MASTERS OF LINEN, Paris - Assistant Project Manager

  2010 - 2010 •Assisted the Project Managers in the organization and follow up of the European linen promotional actions
  •Organized and executed B-to-B event (JEC Composites Show) and B-to-C event: «LINstallation» during Haute Couture Week (supported in the set up, managed the opening ceremony with the press agents, welcomed guests)
  •Created communication tools (e-newsletter, wrote articles on the blog)
  •Welcomed guests at the CELC Showroom

Formations

• Deutsch Akademie (Munich)

  Munich 2014 - 2015 Level B2

• INSEEC, Business School

  Bordeaux 2011 - 2013 Master in Marketing, Communication and Business Strategies

• Robert Gordon University (Aberdeen)

  Aberdeen 2010 - 2011 Bachelor of Communication with Public Relations

• Le Havre University

  Le Havre 2008 - 2010 DUT Information and Communication

• Highschool Saint Joseph

  Le Havre 2005 - 2008 Economics and Social Sciences

Réseau

• Amélie ALARD

• Céline BRIGNON

• Francesca ALFONSO

• Guillaume RUZZU

• Lucile DRON

• Olivier MADELRIEUX

• Pierre CHARDONNET

• Samuel LORAS

• Sophie CANOVAS

• Sylvain GAU