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Cedric COLLIOT

TORONTO

En résumé

Mes compétences :
marketing
négociation
vente
management
category management
International

Entreprises

  • GÜ Desserts UK/ Noble desserts group - In a secondment / New markets development director

    2015 - maintenant US and Canadian markets development.
    Negotiations with retailers (Costco/Walmart/Loblaws/Sobeys/Metro/Safeway/Wegmans, etc..)
    I have initiated and manage North American partnership with Danone.
  • GÜ Desserts UK/ Noble desserts group - New markets development director

    2013 - 2015 Identification of worldwide strategical and tactical key markets
    Find local key partners (distributors, importers, retailers, brokers etc..)
    Implementation of a growth plan for 4 current markets (Switzerland, Belgium, US & Canada)
    Research, identify and launch new markets (Spain, Portugal, Hong-kong, Singapour, Russia, middle east & Italy)
    Create a long term market entry plan for 2 new big countries: Japan & China.
    Hire and manage a team to handle countries
  • GÜ Desserts france / Noble desserts group - Commercial director

    2009 - 2013 Responsible for the retailer and food service business in France, Canada, Switzerland, Belgium & Luxembourg. Management of the marketing and the strategic commercials with full responsibility for targets, results, including long-term planning, and new products launches. Responsibility of 26 people: 6 direct reports; piloting the marketing strategy, targets of growth and profitability. Redefine the organizational structure; open new markets, oversee the main decisions in pricing and participation in strategic reviews with shareholders.
    key achievements:
    • Turnaround of a loss-making situation, £4 M turnover, in a profitable £20 M company with a steady growth.
    • Opened a food service business (ie: Air France / Compass / Google canteen, etc…).
    • Opened 4 new countries (Switzerland, Belgium, Canada and Luxembourg), establishing strategic local alliances (ie: Emmi in Switzerland, Danone in France, etc..).
    • Launched new products and established a new communication platform (national television).
    • Led 2 internal reorganizations, in order to accommodate growth and expand profitability.
  • PEPSICO - KAM national EMC

    2008 - 2009
  • PEPSICO - KAM national intermarché

    2007 - 2008
  • Danone - Category manager carrefour

    Paris 2006 - 2007
  • Danone - Chef des ventes

    Paris 2004 - 2006
  • Danone - Formateur merchandising

    Paris 2003 - 2004
  • Danone - Chef de secteur

    Paris 2001 - 2003
  • Bouygues telecom - Assistant chef de produit

    Meudon 2000 - 2001

Formations

Réseau