Kinnerton Confectionery
- National Account Executive Marks & Spencer
2013 - 2014• Weekly EPOS analysis and reporting of M&S Main Chain AYR and seasonal sales
• Daily Support of the National Account Manager M&S Main Chain
• M&S Outlets: Account management with full P&L responsibility, £700k
• M&S International: Account management with full P&L responsibility, £640k
• Business Development of M&S hampers suppliers, £40k
• Liaise with the NPD, Marketing and Supply Chain teams to maximise opportunities
Mondelez International UK
- Sales Development Executive Convenience
2010 - 2013• Visiting 135 independent and symbol stores around Clapham, Battersea and Vauxhall
• Selling core ranges and NPDs in the chocolate, sugar and biscuits categories
• Forecasting, Creating visual aids and deals, Optimising use of free stock to reach targets
• Picking-up stock from cash and carry, Dealing with cash and invoices
• Negotiating volume, promotional displays and sell-out mechanics at store level
• Applying Cadbury merchandising principles and Spotting POS opportunities to grow category sales
• Stretching KPIs in terms of coverage, distribution, volume and share of space
• Car Sales Value 2012 £47k, +22% Vs 2011
• Won 31 new N°1 position on confectionery displays and maintained a total of 54 N°1
• Grew share of space by 3 points to 35%
• Promoted as Field Sales Trainer in November 2011 to train new starters joining the business
• Successfully trained and motivated 2 new colleagues during the 4 weeks induction program
• Participated in the implementation of the London 2012 Olympic POS
Barilla Harry's France
- Field Sales Executive Multiples
2010 - 2010Location : Eure - Departement 27 (France)
• Visiting 48 Hyper/Supermarkets and looking after 6 categories: pasta, sauces (Barilla),
bread, viennoiserie (Harry's), crispbread (Wasa), biscuits (Mulino Bianco),
• Selling assortment, innovations and promotional operations,
• Analysing and influencing stores layout,
• Implementing agreed planograms,
• Objectives in terms of numerical distribution and share of space.
Daunat France
- Assistant Category Manager
2009 - 2009• Creating planograms to improve sales of the sandwiches category
• Analysing sales of stores where new merchandising approach is tested
• Developing a market research to assess shoppers’ perception of Daunat’s new packaging
• Delivering a qualitative study on baguette sandwiches with practical recommendations
• Recommended to create the brand “Daunature” which appeared in store in 2010
