Céline HUMBERT

En résumé

Entreprises

• Tame the Dragonfly - Creator & Editor of the blog

  2018 - maintenant https://tamethedragonfly.wordpress.com/
  
  Blog which talks about sport through its artistic aspect
  
  ▪ Writing papers
  ▪ Sharing subjects on social media (Facebook, Instagram)

• Boulogne Billancourt Natation - Swimming Club Secretary

  2017 - maintenant ▪ Communication: press releases, newsletters, catalog
  ▪ Events: internal and external
  ▪ Administrative: management of memberships

• JCDecaux - Trade Project Manager

  Neuilly-sur-Seine 2017 - 2018 ▪ Management of sales activity in relation with DOOH/OOH expert department of media agencies (Havas Media; Dentsu Aegis Network France)
  ▪ Answering calls for tender and writing business proposals
  ▪ Delegation and coordination of booked campaign, with the team

• JCDecaux - Sales Coordinator

  Neuilly-sur-Seine 2014 - 2017 OOH national advertising - Keys Account + Luxury departments
  
  ▪ Writing business proposals, booking street furniture advertising space, following up on contracts
  ▪ In relation with media and creative agencies, with advertisers (BMW, SFR, Darty, Galeries Lafayette, Marionnaud, …)
  ▪ Analysis of advertisers’ investments in cooperation with the Marketing department (multi-million euro budgets)

• BONPOINT - Saleswoman

  2014 - 2014

• Hermès - Saleswoman

  Paris 2013 - 2014

• Sefairelamalle.com - Communication Officer

  2013 - 2013 ▪ Definition and implementation of communication plan before/during the launch of the start-up
  ▪ Creation of journalists' adress book (target: women and men's fashion, digital, entrepreneurship)
  ▪ Writing press releases and control of interviews

• THE SWATCH GROUP FRANCE - Marketing and Communication Assistant

  Paris 2012 - 2013 Internship
  
  Purchasing Media Coordination Assistant - 13 brands
  ▪ Operational management of purchasing media space
  ▪ Definition of media plan
  ▪ Update media date base / Creation of internally media tool
  
  ***
  
  Press officer Assistant - 13 brands
  ▪ Organisation of press events: presentation of new collections
  ▪ Press shopping
  
  ***
  
  Operational Marketing and Communication Assistant during Sporting Events – Longines
  ▪ Event Marketing: partnership coordination for Roland Garros Tournament and Prix de Diane Longines
  ▪ Marketing and Communication: POS operations, achieving media support (catalog and newsletter), adjustment of media plan, control of releases
  ▪ Marketing Surveys: monitoring sales statistics, benchmarking, audit of brand visibility on the Internet

Formations

• Institut Supérieur De Marketing Du Luxe (ISML - Sup De Luxe)

  Courbevoie 2012 - 2013 Master degree " Luxury Brand Marketing and International Management ", Luxury, with Honors
  
  Dissertation study: " Differentiation and Innovation of the watch-making communication: the key to success. "

• Lahti University Of Applied Sciences

  Lahti 2010 - 2011

• Idrac Lyon (Lyon)

  Lyon 2008 - 2012 Master degree in " European Marketing and Management " - Majoring in Marketing and Business Performance
  
  Dissertation study: " How do luxury companies use art in their marketing strategies ? "
  
  President of the IDRAC Marketing Council Association (2009-2010)

Réseau

• Antoine MAHÉ DE LA VILLEGLÉ

• Armand BONNARDIN

• Faustine VIGLIENGO

• Jonathan MICHELON

• Laura-May TISSERANT

• Lydie BOULON

• Marine LELARD

• Thomas BETOLIERE

• Vincent BRODIER