Victoria Hotels & Resorts
- Marketing & Communication Manager
Roubaix2005 - 2008Responsible for the growth of marketing initiatives for all six Victoria Hotels & Resorts in Vietnam and Cambodia:
- Preparation of annual Marketing Plan and Budget and executions of planned strategies.
- Strengthened corporate identity through ingenious development of marketing tools and collaterals with the support of the Board of Directors.
- Products & packages development.
- Quarterly marketing reports
- Copywriting of all content for the www.victoriahotels.asia website and maintenance of the website content, photos and information using EZ Publish CMS.
- Managed all press relations including preparation of news releases and feature articles, press trips, interviews, photo and video shooting between Victoria Group and press, radio, and television representatives.
- Coordinated with overseas press agencies and airlines for communications and projects.
- Produced the quarterly e-newsletter and supervised marketing-related information on hospitality websites (agoda.com, tripadvisor.com, hotels.com, wotif.com, asiarooms.com …)
- Negotiated advertising and barter contracts with international press and tour operators.
- Harmonized marketing communications policies, procedures and collateral production within the six hotels.
- Created new marketing initiatives and sourced promotional and sponsorship opportunities
- Oversaw the design layout for advertisements, brochures, flyers, posters etc…
