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Charles BAL

Suresnes

En résumé

8 years experience in sport sponsorship agencies, dedicated to the coordination of comprehensive activation programs, leveraging various communication levers: event, digital, PR, social network...

Involved in numerous strategic consulting projects and activations campaigns for major brands in France (Orange, Crédit Agricole, Caisse d'Epargne, GMF, DCNS, Johnson & Johnson, Carrefour), in Europe (Nissan, Kodak), Asia (Singapore Sport Council) and Australia (Garnier).

Mix academic diligence (PhD) and professional lucidity (6 years experience) to provide clients with simple, relevant and impactful sponsorship marketing strategies and activations, in the sport field.

Specialties
sponsorship, communication, project management, strategy, presentation skills, negotiation, Research methodologies (qualitative & quantitative)

Mes compétences :
Communication
Conseil
Coordination
Coordination de projets
Intelligence Emotionnelle
Marketing
Méthodologies
Négociation
Présentation
Recherche
Recherche Marketing
Sponsoring
Stratégie
Stratégie de communication

Entreprises

  • Havas Sports & Entertainment - Directeur de Clientèle

    Suresnes 2013 - maintenant

  • FairPlay Conseil (Le Pubic Système) - Account director / Directeur de clientèle

    2011 - 2013 In charge of account management for major banking and insurance companies, coordinating the expertises of the agency to deliver 360° sponsorship activation campaign.

    Strategic consulting for major sponsors re-negotiating their partnerships.

    Business development: prospection, brief, leadership on pitch, negotiation.

  • BrandRapport France - Account director

    2010 - 2011 Account director at brandRapport France, a communication agency specialized in sports sponsorship (strategy, activations, PR, social network...).

    Involved in projects that concern various fields, including sport sponsorship, celebrity endorsement, associative marketing, etc.

    Mix academic diligence (PhD) and professional lucidity (5 years experience) to provide clients with simple, relevant and impactful sponsorship marketing strategies and activations, in the sport field.

    Co-author of "Emoti-coms: From shouting to singing your message" : http://www.amazon.co.uk/Emoti-coms-marketing-communicating-emotions-shouting/dp/B004UAGSZM/ref=sr_1_2?ie=UTF8&s=digital-text&qid=1305016817&sr=8-2

  • BrandRapport France - Research Manager

    2006 - 2010 In charge of market research and studies, since 2006, for a consulting agency specialised in sponsorship marketing : brandRapport (ex-SponsorClick).

    Involved in consulting projects that concern various fields, including sport sponsorship, celebrity endorsement, associative marketing, etc.

    Mix academic diligence and professional lucidity to provide clients with simple, relevant and impactful sponsorship marketing metrics and strategies.

Formations

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