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Charline KLAUSER

MUNICH

En résumé

Mes compétences :
Marketing
Data analysis
Retail Panels
Marketing studies
Rigorous
Product Marketing
Organization

Entreprises

  • TrustYou - Client Success Team Representative

    2015 - maintenant

  • GfK Retail & Technology France - Junior Market Analyst

    Suresnes 2012 - 2013 Consumer Electronics Goods
    Panels: audio-video accessories, recording media and energy

    - Panel manager for 14 product categories
    - Market analysis for French and European clients: presentations with specific axis of analysis, for manufacturers, retailers and institutional clients
    => Operational and strategic recommendations (marketing-mix)
    - Animation of a client portfolio : national & international clients (~20)

    http://www.gfk.com

  • Sony - Business Intelligence Assistant

    Puteaux 2011 - 2011 Customer Insight Team
    Product perimeter: IT and audio accessories
    Internship

    - Project manager for consumer ad’hoc studies
    - Relationships with major marketing studies institutes: from brief & bid to results deliveries
    - Reporting of weekly and monthly key indicators to top management (GfK, CEGID)

    www.sony.fr

  • Hewlett Packard France - Junior Product Manager

    COURTABOEUF 2009 - 2010 Imagery & Printing Devices Division - Laser Printing Marketing Team
    Intership

    - New products launches support & communication actions
    => Design of sales pitches and presentations; products documentations
    => Project manager for monthly promotional catalogue (B2B target)
    - Product information support for sales teams and preferred retail partners
    - Market, competition and promotional benchmark (GfK / IDC)
    - Creation of reporting and KPIs for the demo program for preferred retail partners
    - Weekly KPIs on stock monitoring
    - Internal & external events participation : products demo, sales animation, brand promotion

    http://www.hp.com

  • Wall Street Institute - Marketing and sales assistant

    2008 - 2008 Internship

    - New brand identity deployment
    => Design of new sales & marketing documents and communication tools
    - B2B and B2C prospection
    => Creation of a commercial offer: targeting, sales pitch and mailing actions

    http://www.wallstreetinstitute.fr

  • Les Cinémas Aixois - Marketing assistant

    2007 - 2007 Internship

    - Responsible for a customer study: 300 people questioned.
    => Recommendations in terms of targeted investments

    http://www.lescinemasaixois.com

Formations

  • Inlingua (Munich)

    Munich 2013 - 2014 from 0 to B2 level

  • Warsaw School Of Economics (Warsaw)

    Warsaw 2011 - 2011 Marketing & Innovation - Academic semester

    Unilever Polska Challenge - Academic consulting assignment
    Team leader (4 students) – Knorr for instant sauces
    - Designed an innovative strategy targeting Polish students under 25 years old (renewing the brand)
    => Winner of the challenge
    => Presentation before Unilever Marketing and Brand managers

  • Hogskolen I Oslo (Oslo)

    Oslo 2009 - 2009 Business & Management - Academic semester

  • Ecole Supérieure De Commerce

    Rennes 2007 - 2011 Master

    Business Intelligence - Master thesis
    The importance of marketing studies in consumer electronics new product launching process – The Sony Tablet Case – (Grade: A)

    Bachelor paper
    The importance of external communication in consumer electronics new product launching process - (Grade: A)

  • IUT Aix En Provence (Aix En Provence)

    Aix En Provence 2005 - 2007 Marketing et Management

    http://www.iut.univ-aix.fr

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