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Charlotte LECARPENTIER ASSOR

Paris

En résumé

15 years’ experience in defining, launching and building fast-growing beauty brands through innovations & operational marketing programs to support markets growth and gain market share, across diverse geographies (EMEA, US, ASIA) and distribution channels

• Strategic road map

• Local deployment & adaptation of the global strategy. Ensure budget allocations and set brand & focus priorities

• Brand P&Ls management

• Team leader with capacity to drive project of multi-origins and establish business partnership with key markets (mature: Germany, UK, US, UAE… + emerging: Brazil, South Africa, India)

• Experience in brand License management (Trinity Group, Davidoff SA, Chloé Richemont group, J.Sander Prada group…)


== > Interest for Cosmetic, Luxury, Premium Food sectors
== > Mobility: France, MEast, Africa

Mes compétences :
industrial development
budgets
Public Relations
Development of the strategic vision and its implem
Communication skills
Fragrance
Licensors management
International Development
Team Management
Supply Chain
Emerging Markets
strategic programs development
strategic branding analysis
mix development
Retail Marketing
Just-in-Time
International Brand management
Business Intelligence
Branding
Brand Marketing

Entreprises

  • Coty - INTERNATIONAL MARKETING DIRECTOR - Maison Cerruti

    Paris 2015 - maintenant • Accompany the rebirth of the Fashion House: re-set the brand platform at the important time of the new Fashion Artistic Director’s appointment

    • Define the global strategy and impulse the brand activity plan developement

    • Ensure budget allocations and set brand & focus priorities at local level

    • Brand financials/ P&Ls

  • Coty - INTERNATIONAL MARKETING DIRECTOR - Davidoff Parfums & Joop Parfums

    Paris 2008 - 2015 DAVIDOFF Parfums (> $250M NR) • JOOP! Parfums (> $100M NR)

    Management / team leadership: 5 people

    Strategy & Innovation
    • Led more than 3 launches & 10 promo. programs / year
    • Facebook global & local activation program
    • Focus in strategic Emerging Markets: Brazil & South Africa

    Trade coordination/ Operational/ Retailers
    • Deployment of the Global strategy in SAFR & Brazil, ASIA, MEast, Europe, USA
    • Control local competitive support to ensure growth in tune with strategic roadmap

    Market & Consumer Expertise
    Brand financials/ P&Ls
    Licensors Management

  • Coty - GLOBAL MARKETING MANAGER - Chloé Parfums

    Paris 2005 - 2008 Chloé Parfums (> $200M NR)

    Management / Team leadership: 2 direct reports/ 10 project team counterparts

    Innovation & Strategy:
    • define & launch Chloé Signature --> Historical success in multiple countries: #1 women’s fragrance in Japan, Top 5 in Europe and US; COTY #1 fragrance launch ever.

    Trade coordination/ Operational/ Retailers
    • Propose and control local activation and support plans. Ensure competitiveness of budget allocations. Provide solutions when needed.
    • Led multiple speeches with key markets and retailers (Retailer Meetings; TFWA etc)

    Market & Consumer Expertize
    • Master-minded Markets & Consumers researches for Chloe Signature development. Adjustments based on the insights.

    Licensors Management & Brand financials/ P&Ls

  • Coty - GLOBAL SENIOR & PRODUCT MANAGER - Jil Sander, Esprit, I.Rossellini

    Paris 2002 - 2005 Total portfolio handled > $100M NR

    • Proposed launch & promotional plans in synch with markets problematics
    • Ensured daily technical development monitoring with Supply Chain & just-in-time delivery to markets of all skus
    • Detailed performance reporting + budget tracking
    • Proposed process optimization (legal, training, merchandising setting up)
    • Competitive watch reports, strategic branding analysis, best practices, digital and press contents…

  • Clarins - PRESS OFFICER, NYC USA

    Paris 2001 - 2002 2001 – 2002: PRESS OFFICER • GROUP CLARINS USA (New York)

    • Adapted WW communication to the US market need
    • Created « PR stories » for most iconic products
    • Out-reached to key beauty editors to secure features
    • Co-organized interviews with CEO & R&D for key launches
    • Editorial follow up and assess media coverage

Formations

  • IPAG, École Supérieure De Commerce (Institut Préparation Administration Gestion) (Paris)

    Paris 1996 - 2000 IPAG promotion 2001 Bachelor of Commerce (Marketing & International Business)

  • Lycée Sévigné

    Paris 1993 - 1996

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