Chiara BASSI

En résumé

Entreprises

• UFE - Oversea French Association of Hong Kong - Marketing Manager

  2014 - 2015 I was responsible for all marketing activities targeting the french expat community in Hong Kong (15.000). I organised monthly French events in order to increase the awareness and the image of the association, producing marketing supports and managing the social networks (Facebook, , Linkedin, Twitter).
  MAJOR ACHIEVEMENTS
  In 2014 I organised a running race to the Victoria Peak for the TELETHON 2014, to increase the awareness of the French association and develop its image. We raised funds for the muscular dystrophy charity in France in partnership with a French TV channel and all French bars and restaurants in Hong Kong. I worked closely with TV5 Monde to create a television report about this event which was great and it will be diffused in Europe and Asia channels.Thanks to this event the association raised 35000 HKD.
  

• Harmonie Mutuelle - Senior Brand Officer

  2011 - 2013 Lunch and build a new national brand from alliance of 5 regional brands
  
  1/Global marketing and brand management:

  - Develop a clear overall brand strategy and vision for the company from the analysis of business and market data, intelligence, opportunities and environment

  - Prepare creative briefings for advertising agency to build new marketing campaign that will meet markets' needs, sales and profitability brand's targets
  - Create a brand platform by working closely with internal stakeholders in order to build a document which summarize the vision, the promise, the mission, the positioning and the values of the brand (more than 10 qualitatives focus group)
  - Planning and execution of marketing campaigns and evaluate each campaign to analyze the communication impact and to help new creative efforts for next campaigns
  2/ Marketing and Consumers Insights ;
  - Identify the growth opportunities based on market environment and consumer insights.
  - Employ consumer insights and global learning in the development of Integrated Marketing Communication strategy that link to the brand's position and objectives
  - Monitor competitors' activities to identify new business opportunities and defend against competitive initiatives
  - Work with in-house and external research teams to continuously deepen the understanding of consumer needs
  3/ Integrated Marketing Communication Strategy
  - Push for new creative / innovative ideas to build and develop the Brand
  - Lead Advertising and media Agency to think strategically and focus on developing innovative and effective IMC strategy that links to the brand proposition and fully capitalizes on the knowledge of consumer insights
  - Lead Advertising Agency to develop effective advertising based on the IMC strategy
  - Ensure production of high-quality advertising which truly executes the copy strategy
  - Work closely with Media Agency to develop effective media plans based on the IMC strategy and drive innovative media ideas
  4/ Project Management ;
  * Coordinate with all teams involved in the project ;
  * Lead the operational and steering committees ;
  * Deliver the project in time and within the budget ;
  * Participate to working groups and discussion ;
  * Work in all transverse directions with all levels of the business: from executives to operational teams

• Prévadiès - Senior Communication Officer

  2006 - 2011 Develop notoriety and the image of the brand
  
  1/ Event Management
  - Managing the full event cycle, from planning the concept to finding the location and organizing all logistics, and providing on-site support

  - Planning internal and external events, conferences and seminars
  - Production of fact sheets, backgrounders, speakers biographies write and coordinate production of materials including briefing books, coverage clip reports, speech synthesis of speakers for intranet and website business
  - Measure fallout of each event
  2/ Corporate Communication
  - Implement corporate communications strategies to enhance the Group's corporate image and to support the achievement of overall business objectives;
  - Develop corporate communications materials to support the Group's communications needs;
  - Editor for corporate communications' Intranet content and web site content
  - Collaborates with key internal functions to support additional functional content.
  - Create with designers and advertising agency corporate supports: corporate brochures, clip video, presentations, newsletters for customers to promote the image of the company
  3/ Global Marketing and Advertising
  - Manage the execution of all brand campaigns (local campaign) to increase sales and awareness of brand
  - Build TV, print, radio, web and display plan ;
  - Measure the awareness and the image of the brand ;
  - Evaluate each campaign to analyze the communication impact and to help new creative efforts for next campaigns
  4/ International Marketing
  - Develop a marketing plan for the launch of a new Italian service
  - Analyze the competitors strategy, the city's environment, the consumers moods and the foreign competitors and prices
  - Build a businnes plan ;
  - Work closely with the marketing department of Milan

• Afic - Communication Officer

  Castres 2005 - 2006 Develop the image and notoriety of the firm by BTL strategy
  
  1/ Event Management
  - Develop and manage external events to increase the awareness of the firm:
  - Managing all the events, conferences, seminars, lunch ;
  - Find new sponsors : signing of a partnership agreement

• MAT COMMUNICATION - Junior Account

  2005 - 2005 I worked closely with differents clients and help them in the launch of new products and developed and managed different client projects (taking project brief, planning, management, budget control) for DANONE, ALGIDA, DOVE
  

Formations

• ESCP-EAP, European School Of Management

  Paris 2011 - 2013 MS Marketing & Communication

• Université Paris IV Sorbonne

  Paris 2002 - 2003

• Université Cattolica (Milano)

  Milano 1999 - 2004 Foreign Languages

Réseau

• Aurélie DIRNINGER

• Eric POINDESSAULT

• Florent BERMANN

• Franck PASTEAU

• Guénaëlle DUCROT

• Laure CASTETS

• Laurent LEFEBVRE

• Matthieu WEIDER

• Nora OGBI

• Robert JARAY