Mes compétences :
Product Development
Creativity
Project Management
Team Management
Entreprises
Sephora
- Group Manager at Sephora Own Brand
BOULOGNE BILLANCOURT2013 - maintenantMakeup Portfolios : Lips, nails, palettes and limited edition collections (including some accessories) = 50% of total makeup business
* Develop annual marketing strategies to maximize revenue, based on trends and competition analysis, sales performances, with growth objectives and commitments.
* Assume overall responsibility for developing the annual marketing plans on lips, nails, palettes and limited edition collections.
* Lead and maximize effectiveness and profitabilty of the portfolio:
- product development management of around 40 new products per year : creative and differentiating product mix, formula and packaging development
- optimize core existing products through updated price policies, animations and product "refresh"
* Manage a 3-persons team
Sephora
- Senior Product Manager at Sephora Own Brand
BOULOGNE BILLANCOURT2012 - 2013* Responsible for lips and limited edition collections
* Supervise innovation and trend-scouting for all makeup categories
* Define strategy on the portfolio to maximize market share, and build a Global (yet answering specific local demands) product plan
* Supervise new product developments and support of existing ones, with commitments to profitability, margins and low stock policy
* Manage a Product Manager
Sephora
- Brand Marketing Manager for Fred Farrugia
BOULOGNE BILLANCOURT2011 - 2012* Responsible of Fred Farrugia Brand marketing, under the direct supervision of Global Marketing Director
* P&L management with trade marketing, and recommendation of business model
* Lead of consumer reseach, performance analysis and market research to maximize revenue
* Product development on all makeup segments (eyes, lips, face)
* Organize the discontinuation of the Brand, in order to lower stocks, maximize revenue, and maintain Brand Image quality
Sephora
- Product Manager at Sephora Own Brand
BOULOGNE BILLANCOURT2008 - 2011Responsible of lips, nails and Holiday portfolios
* Define product plan to maximize revenue and market share
* Manage the development of around 40 products per year, on all the portfolio + a mascara : define a differentiating and performing product mix, maximize profitability, develop as much "fast track" products as "blue-sky" long-term products.
