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Christian PIEPERS

Lyon

En résumé

For the last eight and a half years, the majority of my professional experience is in the area of sales and business development using sales methodologies, account management techniques and a long-term partnership approach to develop the sales of Bayer’s corporate and SMB accounts in the thermoplastics industry in France, Benelux, Iberica as well as North Africa. Since January 2013 the scope has been enlarged to EMEA level for the sales development direct target customers.
The four and a half years prior to Bayer I gained significant experience in the area of implementing EMEA wide marketing and sales strategies using channel-marketing, marketing communications and demand-creation programs to develop and retain long-term relationship with Sony’s partners and customers in the IT retail & SMB market.
During my first working year I was responsible for the day-to-day activities of a telesales team as part of the Compaq CRM strategy achieving a cost of sales ratio of less than 5% for B2B campaigns targeting the SMB market using Siebel software as platform.
Several internships and work placements during my studies gave me an insight into various areas of the business such as communication, marketing, sales, purchasing, finance & control, logistics, fulfilment and operational management.

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Mes compétences :
Vente
Développement commercial
Key account management
Marketing
Export
Management
Information Technology
Informatique

Entreprises

  • Bayer MaterialScience - Sales Development Manager EMEA

    Lyon 2013 - maintenant
  • BAYER Sheet Europe - Area Business Manager & Key Account Manager

    2005 - 2012 Management of the business & account strategy in France, Benelux, Maghreb and Iberia with coordination responsibility for 3 sales people, 1 inside sales & 1 technical sales.

    Sales budget coordination responsibility of ~25 million € for Bayer Sheet Europe’s product range of Makrolon PC and Polyester sheets, addressing the 3 market segments Building, Industry and Communication in France, Benelux, Maghreb and Iberia.

    Direct account responsibility of around 35 customers in France, 8 in Iberia. Sales growth from 2005 to 2007 of 40 % in France, outperforming the market by ~27% in 2007. Slightly more moderate growth in 2008. 2009 with reasonable numbers in line with market.

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  • Sony IT Europe - VAIO - Marketing Manager Communications BTL

    2001 - 2005 Manager Marketing Communication BTL, Sony Information Technology Europe (VAIO) Management of the Pan-European strategy & Coordination of the implementation with the local teams in the area of - Below-the-line marketing communication - Co-marketing & strategic partnerships - Channel programs & preferred dealer programs (Retail & SMB market) with responsibility for a team of 4 people and 5 million Euro marketing budget.

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    >Responsable des stratégies marketing auprès des canaux de distribution (Retail & IT Pro)
    >Responsable Co-Marketing et alliances marketing pour toute la gamme d’ordinateurs Sony VAIO

    Effectif: 4 employés.

    •Définition et mise en œuvre des stratégies marketing auprès des canaux de distribution (Retail & IT Pro) dans 14 pays européens.
    •Définition et mise en œuvre des stratégies co-marketing.
    •Développement et gestion de partenariats stratégiques avec des sociétés externes et d`autres divisions chez Sony.
    •Développement des activités promotionnelles (Outils marketing, packaging, brochures, PLV, "Roadshows", Promotions, animations), autour de lancement de nouveaux produits et solutions VAIO
    •Coordination de la mise en place des activités en collaboration avec les équipes locales dans chaque pays.
    •Gestion du budget Communication BTL & Co-marketing (~ 5 millions €)
  • COMPAQ BELUX - Operational Manager CRM Call Center

    2000 - 2001 Operation Manager, Compaq BeLux Manager with P&L responsibility for a telesales team overseeing 16 people.
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    Responsable opérationnel du centre d’appels B2B.
    Effectif: 16 employés.

    •Gestion & animation d équipe
    •Mise en place des activités promotionnelles (campagnes d’appels)
    •Reporting des chiffres clefs auprès du client Compaq avec des outils d`analyse de bases de données/ CRM (Siebel).

Formations

  • Coventry University (Coventry)

    Coventry 1998 - 1999 Marketing, International Business

    Final Year & Hons project as part of German-British business course
  • Fachhochschule Aachen (Aachen)

    Aachen 1995 - 1999 DBS, Marketing, IT
  • Harding High School (Marion)

    Marion 1991 - 1992 Guest placement High School Year

Réseau

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