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Christine MAGE

En résumé

Doctor in Pharmacy and international communications professional with over 15 years of experience in marketing and scientific communications (external and internal), and medical affairs;
Experience acquired in PR/medical education agencies in the UK and in the pharmaceutical (Roche, Shire) and medical device (Medtronic) industry in Switzerland;
10 years of team management experience;
Expert in compliance in an increasingly regulated environment;
Used to collaborate with and engage multifunctional teams and groups, work across matrix organizations and multicultural environments.


Mes compétences :
Oncology
Anaemia
team management experience
line management
crises management
Responsible for scientific communication
Responsible for international communications progr
Negotiation skills
Multiple sclerosis
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Medical Devices
Gastroenterology

Entreprises

  • Mage Consulting Sàrl - Owner

    2014 - maintenant Brand, corporate, scientific communications and medical affairs consulting

  • Shire - Senior Director, International Medical Communications

    Boulogne-Billancourt 2011 - 2014 Established a new and recognized International Medical Communications capability/department (9
    people with scientific backgrounds) within Global Medical Affairs (part of R&D).

    · Implemented effective medical information services to help affiliates answer unsolicited
    enquiries from healthcare professionals, media, patients and the public;
    · Delivered strategic advice to Shire's Business Units/Teams to guide them around the
    development of promotional campaigns/materials;
    · Developed promotional standards in line with compliance requirements and international
    laws/regulations;
    · Developed a Product Press Release process and an issues and crises management protocol;
    · As member of the Global Medical Affairs Leadership team, promoted and shared Global
    Medical Affairs' activities and successes internally via communication outlets and initiatives
    (interactive slide deck, newsletters, ``Lunch & Learn'' sessions...);
    · Managed and developed team members, developed succession plan.

  • Medtronic - Programmes and Communications Manager

    Boulogne-Billancourt 2009 - 2011 Responsible for scientific communication and medical education about the CardioVascular portfolio
    · Designed and delivered training sessions on clinical data to new Marketing/sales employees;
    · Provided scientific advice to Marketing team for their promotional activities;
    · Developed internal communication vehicles to promote our departmental activities to other
    Business Units (i.e. newsletter with patient success stories, opinion leaders' testimonials etc);
    · Presented and discussed clinical data with Key Opinion Leaders;
    · Developed and managed requests for independent research projects.

  • Roche - Senior International Communications Manager

    Boulogne-Billancourt 2003 - 2008 Responsible for international communications programs for the Anaemia and Oncology Portfolios.
    Managed and developed two team members.

    · Developed & implemented PR Program for the anaemia portfolio which re-positioned a 10
    year old product through re-defining a positive, exciting and meaningful brand image;

    · Launched Avastin (Roche's Oncology flagship) to the Cancer Community worldwide via the
    ``Making Cancer History'' PR campaign. This programme was 60% proactive (PR activities
    and events at global professional congresses) and 40% reactive (issues management with
    regular support to Senior Management);

    · Created an Avastin issues and crises management process for the multifunctional team
    which served as a pilot to develop a company-wide issues/crises management protocol;

    · Established Roche as the ``Oncology company'' to external stakeholders (e.g. at congresses).

  • Lowe Fusion Healthcare - Account Director

    2002 - 2003 · Provided strategic advice and managed three key accounts (multiple sclerosis, multiple
    myeloma and asthma) with a mix of international and UK clients;

    · As part of the management team, involved in company decisions, line management of staff
    (3 people), new business pitches and responsible for company training programme.

  • Burson-Marsteller - Account Manager & Account Director

    1999 - 2002 · Devised and implemented international communications programme for AstraZeneca's
    prostate cancer franchise (Casodex and Zoladex) including 15 months secondment in house.
    Focus was on positioning products in the AstraZeneca hormonal franchise (via educational
    initiatives) and supporting the affiliates with local launch plans;

    · Developed International media relations campaign for Janssen-Cilag's gastro-intestinal
    franchise;

    · Provided PR support to the UK Pharmaceutical Schizophrenia Initiative (6 companies
    marketing antipsychotics and aiming to improve patient access to these treatments in the
    UK);

    · Participated in pitches and new business opportunities including consumer brands.

  • Ruder-Finn - Account & Senior Account Executive

    1998 - 1999 · Developed and implemented international PR campaign for the launch of Knoll's Reductil
    (anti-obesity product). Focus was on education of the healthcare community, patients and
    media;

    · Implemented PR programmes for various UK clients, e.g Pfizer to help increase patient
    enrollment onto one of the largest trials on hypertension run in the UK and Scandinavia
    (ASCOT), launch of Amias (antihypertensive drug from AstraZeneca), writing the CF Medical
    & Science News sponsored by Zeneca Pharma.

  • Hospitals in London, Moniteur des Pharmacies - Community and hospital pharmacist

    1994 - 1997 Freelance journalist

Formations

Réseau

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