Christophe DE MONCLIN

En résumé

Entreprises

• Roche Pharma

  maintenant

• Roche Diagnostics - USA - Global Mobility Lead

  2013 - maintenant - Definition of the global mobility strategy in Roche Diagnostics.
  - Implementation of various mobile solutions for Marketing, Sales and Services employees.
  - Implementation of a global eDetailing solution.

• Roche - Digital Marketing Information Manager - Asia Pacific

  Boulogne-Billancourt 2011 - 2012 1 year assignment in Australia
  • Lead the cross functional eMarketing Excellence Team Asia Pacific, defining and implementing the digital strategy for the region, supporting the affiliates developing their online tactics.
  • Lead the development of an eDetailing platform adapted to the region’s needs, based on business requirements, aligned with senior management.
  • Manage the portfolio of projects and regional budget
  • Align the regional efforts with the business & the global IT strategy.

• Roche - Roche Digital Marketing Agency Global Head

  Boulogne-Billancourt 2009 - 2013 Managing Roche Global Digital Marketing Agency Solution Center:
  • Managing a team of 20+ people, team leads, project managers, service manager, solution architect, creative designer, data analyst...
  • Ensuring delivery of digital marketing projects through out the globe for Roche affiliates and Head Quarter, from strategy definition to technical implementation & campaigns optimization.
  • Program management, budget forecasts & management, resource management, quality management.
  • Innovation: web portals, e-detailing, webcasting, web conferencing, mobile apps, social media marketing…

• Roche - European Head - eMarketing Services

  Boulogne-Billancourt 2008 - 2009 Build Internet & eMarketing activities across Europe, support multi-channel marketing activities on local and regional levels.

• Roche - International Internet Project Manager

  Boulogne-Billancourt 2005 - 2008 I was in charge of Internet projects management within the group. I worked with our different affiliates mainly in Western Europe (Belgium, France, Germany, Netherlands, Poland, Spain, UK), and also colleagues from the headquarter in Basel, Switzerland.
  
  Main type of websites:
  - Portals: sites integrated to local CRM, local applications... (ex: http://www.roche.fr)
  - Product websites (ex: http://www.avastin-info.com)
  - Pathology websites (ex: http://www.roche-hiv.com)
  - Event registration websites (ex: http://www.kennisverbreden.nl)
  - Patients websites (ex: http://www.diagnoseborstkanker.nl)
  - Corporate websites (ex: http://www.roche.pl)
  
  Technology used is ATG portal (j2e), Documentum Web Publisher, Omniture for web statistics, Emailvision for email campaigns...

• Roche - Digital Marketing Manager

  Boulogne-Billancourt 2002 - 2005 - Creation of an e-marketing channel for Roche France in Oncology, Obesity and Dermatology.
  - Integration in the products marketing mix.
  - Developments of services for healthcare professionals.

• EURIMED - Market Analyst

  1999 - 2002 I worked in a start-up company, private Internet publisher for healthcare professionals. I was in charge of different marketing or development actions, such as developping new opportunities (e-commerce), or new partnerships.

Formations

• Carnegie Mellon University (Pittsburgh)

  Pittsburgh 2015 - 2015 IT Accelerate

• Idrac Lyon

  Lyon 1998 - 1999 Marketing et Management Appliqués

• Université Dijon Bourgogne - ESIREM ESIREM (Dijon)

  Dijon 1995 - 1998 Matériaux et photonique
  
  Ecole Supérieure d'Ingénieurs de Recherche en Matériaux - Chemical Engineer, Chemistry & Photonics

Réseau

• Denis HENNEQUIN

• Emmanuel LEDUC

• Frederic PICHON

• Marie-Jeanne PINOCHET

• Médéric LE BRETON

• Philippe GRANDFOND

• Priscille GIANI

• Valérie BOURLIATOUX

• Zanardo MICHEL

• Zoubida TOUENTI