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Christophe GUYOT

PARIS

En résumé

French Marketing and Communication executive with 15-plus years of experience and proven results with technology and professional services organizations, from start-ups to world-class companies.

Client focused & results oriented.
Digital & Analytics expertise.

Specialties: leadership, team building, strategic planning, brand marketing, market management, offering management, solutions marketing, product marketing, field marketing, campaign design, program execution, business development, capital formation, communications, web strategy, digital marketing, digital communication, advertising, analyst relations, public relations, agency management, event marketing, creative storytelling, strategic marketing, analytical marketing, business development, search, customer sucess, data mining, social network analysis, influencer analysis.

Mes compétences :
Data mining
Marketing musical
Marketing
Communication
Marketing stratégique
Social networking
Marketing Digital
Search
Product management
Levée de fonds
Product marketing
SEM
Social media
Partenariat commercial
Développement de partenariats
SEO
Partenariats stratégiques
Rédaction de contenus
Predictive Analytics
Content marketing
Production de contenus
Management commercial
Direction Marketing
Direction commerciale
Business development

Entreprises

  • On My Own - Business Development & Marketing Expert

    2015 - maintenant Freelance / Consultant Marketing & Communication, expert Digital & Analytics

    _ Marketing Stratégie
    o Définition et mise en oeuvre de stratégies marketing et communication.
    o Construction de plans marketing-communication chiffrés (stratégies offline et digitales (Inbound marketing, Content/Product Marketing).
    _ Communication & Branding
    o Message essentiel : construction du message essentiel, appropriation du message par l’équipe dirigeante.
    o Argumentation du message, déclinaison pour la construction des contenus, par cible et problématique.
    o Gestion des RP et rédaction argumentée des CP.
    o Newsletters internes et externes.
    o Gestion des réseaux sociaux et de la e-reputation.
    _ Analyses des données et CRM
    o Gestion/Mise en place du CRM.
    o Construction d’analyses Customer 360, segmentation et profiling.
    _ Content marketing & Product Marketing
    o Mix marketing / SWOT analysis : Market survey, Stratégie Pricing, Positionnement des offres, canaux de distribution …
    o Sales support & Product marketing: argumentaires de ventes, Fiches société/offres/solutions, customer stories, fiches competition, enquêtes de satisfaction, baromètres, vidéos témoignages, infographies, supports de formation commerciale …
    o Optimisation des contenus digitaux existants dans une optique d’amélioration SEO (contenus et site web), rewriting.
    _ Marketing opérationnel
    o campagnes marketing définies sur le cycle de vie client (visibilité, lead generation, conversion, up & cross-sell, rétention & fidélisation), gestion de l’influence digitale, lead nurturing, suivi et mesure des actions.
    o Mise en place d’actions SEA par une analyse des mots-clefs.
    _ Transition management
    _ Clients: Grands Comptes, PME et start-up Saas, secteurs High Tech et digital, services et formations (Telecom, éditeurs logiciels, formations, grandes écoles, banques)
    _ Problématiques: transformation digitale, formations, rebranding, positionnement des offres, messaging, veille de marché, rédaction de contenus ciblés, segmentation clients, stratégies d’acquisitions, audit et optimisation des process sales & marketing
  • Groupe cassiopress - The Message Company - VP Sales, Marketing & Communication

    2014 - 2015 Digital Communication & Strategy Agency - France – B2B2C & B2B
    • Strategic Marketing & Business plans.
    • Marketing : Marketing mix, operational & product Marketing (Rebranding, corporate web site, brochures, sales tools, market analysis, pricing, Press Releases, satisfaction survey, market analysis, success stories, webinars, recurrent corporate and customers’ events).
    • Customer Success : Operational inbound and outbound Marketing lead generation, up & cross-sell and retention campaigns (SEO, SEA, e-mailing, Press and social networks), satisfaction surveys
    • Corporate and external Communication (press agencies, partners, social networks, blogs).
    • Managing the entire sales lifecycles (Direct or through Partnerships, B2B2C digital levers), including big accounts and complex sales cycles, selling to C-levels (Boards, CEOs, CFOs)
    • Client Project Director : definition of KPIs (deadlines, success, satisfaction, ROI)
    • Sales and marketing teams’ management.
  • K-Médiane - VibZer - Président, Marketing, Communication & Sales Director

    2010 - 2014 Digital Marketing Web platform – EMEA – B2C & B2B

    • Operational communication & Product marketing: Product collaterals, sales tools, market analysis, Press Releases, satisfaction surveys, market analysis, professional events & webinars.
    • Business development & Marketing strategy (including marketing mix) : drive a global digital Marketing inbound and outbound plan built on new medias, through TV networks, clients and corporate events, web 2.0 channels, digital and analytics axis.
    • Managing 13 people from Marketing, Development, Digital communication, sales and Customer Success.
    • Drive customers & partners lifecycles through digital levers 2.0 (SEO, SEA, Affiliations, social medias, press agencies, e-mail and viral campaigns …) on awareness, lead generation, up & cross-sell and retention.
    • Chief Editor for two blogs, social communications and press releases.
    • Accounting and Financial management (including fundraising).

    • From Jun 2012 to Apr 2013, along with the VibZer startup, I also acted as a Pre-sales & Marketing Director for Scoring Data, the French Distributor for a Cloud / Saas visualization solution named QUITERIAN (now ACTUATE) – B2B
  • KXEN (SAP) - Worldwide Product marketing Director & Presales

    2004 - 2010 Cloud / Saas Data Mining Software & Services Company – Monde – B2B

    • Direct & Partnership Sales Force Support (sales tools, Press Releases, exhibitions & events, webinars, sales strategies, corporate web site, training Support, Training programs & certifications, Forum, Product data sheets material, Partnerships programs, Acquisition Upsell and Cross-sell marketing campaigns, Press Releases)
    • Customer success management : Customer/Success stories, satisfaction surveys, up/cross-sell & retention campaigns
    • Business Development: Global Partnerships opportunities (Big SI, OEMs, Reseller, distributors …)
    • Marketing mix, pricing Strategy, market and competition analysis
    • Analysis of product requirements/Win-Loss Analysis with internal teams (Marketing, Sales, R&D) and customers.
    • Analyst briefs (Gartner, Forrester …)
    • EMEA Presales Manager (from Feb 2004 to June 2005)
    o Build-up an EMEA and South American direct and indirect sales network from scratch
    o Sales Tools and Sales process Industrialization
    o Direct & Channel Technical and Sales Training
    o Project Director for EMEA partners and customers (training, POC, Customers events, exhibition …),
    o Managing the EMEA and South American Presales activity.
  • Brio Software (Oracle) - EMEA Presales & Product Marketing

    2001 - 2004 Business Intelligence Software Company – EMEA – B2B

    • Technical director and customer projects management EMEA accounts,
    • Technical and sales trainer for internal sales teams, partners and customers,
    • Support for EMEA partners (POC, exhibition, product marketing …),
    • Exhibitions and customer events management for Brio solutions, products and Marketing events,
    • Competition and market analysis
    • Prices list recommendations for EMEA.
  • Altran Benelux - Business Intelligence Coordinator and Consultant

    1998 - 2001 Engineering Consultancy Company - Brussels – B2B

    • Set-up & Deployment of the Business Intelligence skill center (8 consultants)
    • Owner of the BI Business Plan and the BI project methodology
    • Training of DP Europe managers to business intelligence concepts, software market, customer types …
    • Create and lead partnerships with BI editors and Altran’s subsidiaries in Business intelligence
    • Creation and presales activities of B.I. models. (Reporting Tools, Datamining solutions, BI architectures, CRM solutions…),
    • Trainer on COGNOS products for Altran consultants
    • Consultant/ Project Director for TOYOTA Europe, Ashland Plastic, Belgacom SKYNET
    • BI Engineer for Société Française de Factoring, Asnières (92, France), AXA-Realestate, Paris.

Formations