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On My Own
- Business Development & Marketing Expert
2015 - maintenant
Freelance / Consultant Marketing & Communication, expert Digital & Analytics
_ Marketing Stratégie
o Définition et mise en oeuvre de stratégies marketing et communication.
o Construction de plans marketing-communication chiffrés (stratégies offline et digitales (Inbound marketing, Content/Product Marketing).
_ Communication & Branding
o Message essentiel : construction du message essentiel, appropriation du message par l’équipe dirigeante.
o Argumentation du message, déclinaison pour la construction des contenus, par cible et problématique.
o Gestion des RP et rédaction argumentée des CP.
o Newsletters internes et externes.
o Gestion des réseaux sociaux et de la e-reputation.
_ Analyses des données et CRM
o Gestion/Mise en place du CRM.
o Construction d’analyses Customer 360, segmentation et profiling.
_ Content marketing & Product Marketing
o Mix marketing / SWOT analysis : Market survey, Stratégie Pricing, Positionnement des offres, canaux de distribution …
o Sales support & Product marketing: argumentaires de ventes, Fiches société/offres/solutions, customer stories, fiches competition, enquêtes de satisfaction, baromètres, vidéos témoignages, infographies, supports de formation commerciale …
o Optimisation des contenus digitaux existants dans une optique d’amélioration SEO (contenus et site web), rewriting.
_ Marketing opérationnel
o campagnes marketing définies sur le cycle de vie client (visibilité, lead generation, conversion, up & cross-sell, rétention & fidélisation), gestion de l’influence digitale, lead nurturing, suivi et mesure des actions.
o Mise en place d’actions SEA par une analyse des mots-clefs.
_ Transition management
_ Clients: Grands Comptes, PME et start-up Saas, secteurs High Tech et digital, services et formations (Telecom, éditeurs logiciels, formations, grandes écoles, banques)
_ Problématiques: transformation digitale, formations, rebranding, positionnement des offres, messaging, veille de marché, rédaction de contenus ciblés, segmentation clients, stratégies d’acquisitions, audit et optimisation des process sales & marketing
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Groupe cassiopress - The Message Company
- VP Sales, Marketing & Communication
2014 - 2015
Digital Communication & Strategy Agency - France – B2B2C & B2B
• Strategic Marketing & Business plans.
• Marketing : Marketing mix, operational & product Marketing (Rebranding, corporate web site, brochures, sales tools, market analysis, pricing, Press Releases, satisfaction survey, market analysis, success stories, webinars, recurrent corporate and customers’ events).
• Customer Success : Operational inbound and outbound Marketing lead generation, up & cross-sell and retention campaigns (SEO, SEA, e-mailing, Press and social networks), satisfaction surveys
• Corporate and external Communication (press agencies, partners, social networks, blogs).
• Managing the entire sales lifecycles (Direct or through Partnerships, B2B2C digital levers), including big accounts and complex sales cycles, selling to C-levels (Boards, CEOs, CFOs)
• Client Project Director : definition of KPIs (deadlines, success, satisfaction, ROI)
• Sales and marketing teams’ management.
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K-Médiane - VibZer
- Président, Marketing, Communication & Sales Director
2010 - 2014
Digital Marketing Web platform – EMEA – B2C & B2B
• Operational communication & Product marketing: Product collaterals, sales tools, market analysis, Press Releases, satisfaction surveys, market analysis, professional events & webinars.
• Business development & Marketing strategy (including marketing mix) : drive a global digital Marketing inbound and outbound plan built on new medias, through TV networks, clients and corporate events, web 2.0 channels, digital and analytics axis.
• Managing 13 people from Marketing, Development, Digital communication, sales and Customer Success.
• Drive customers & partners lifecycles through digital levers 2.0 (SEO, SEA, Affiliations, social medias, press agencies, e-mail and viral campaigns …) on awareness, lead generation, up & cross-sell and retention.
• Chief Editor for two blogs, social communications and press releases.
• Accounting and Financial management (including fundraising).
• From Jun 2012 to Apr 2013, along with the VibZer startup, I also acted as a Pre-sales & Marketing Director for Scoring Data, the French Distributor for a Cloud / Saas visualization solution named QUITERIAN (now ACTUATE) – B2B
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KXEN (SAP)
- Worldwide Product marketing Director & Presales
2004 - 2010
Cloud / Saas Data Mining Software & Services Company – Monde – B2B
• Direct & Partnership Sales Force Support (sales tools, Press Releases, exhibitions & events, webinars, sales strategies, corporate web site, training Support, Training programs & certifications, Forum, Product data sheets material, Partnerships programs, Acquisition Upsell and Cross-sell marketing campaigns, Press Releases)
• Customer success management : Customer/Success stories, satisfaction surveys, up/cross-sell & retention campaigns
• Business Development: Global Partnerships opportunities (Big SI, OEMs, Reseller, distributors …)
• Marketing mix, pricing Strategy, market and competition analysis
• Analysis of product requirements/Win-Loss Analysis with internal teams (Marketing, Sales, R&D) and customers.
• Analyst briefs (Gartner, Forrester …)
• EMEA Presales Manager (from Feb 2004 to June 2005)
o Build-up an EMEA and South American direct and indirect sales network from scratch
o Sales Tools and Sales process Industrialization
o Direct & Channel Technical and Sales Training
o Project Director for EMEA partners and customers (training, POC, Customers events, exhibition …),
o Managing the EMEA and South American Presales activity.
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Brio Software (Oracle)
- EMEA Presales & Product Marketing
2001 - 2004
Business Intelligence Software Company – EMEA – B2B
• Technical director and customer projects management EMEA accounts,
• Technical and sales trainer for internal sales teams, partners and customers,
• Support for EMEA partners (POC, exhibition, product marketing …),
• Exhibitions and customer events management for Brio solutions, products and Marketing events,
• Competition and market analysis
• Prices list recommendations for EMEA.
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Altran Benelux
- Business Intelligence Coordinator and Consultant
1998 - 2001
Engineering Consultancy Company - Brussels – B2B
• Set-up & Deployment of the Business Intelligence skill center (8 consultants)
• Owner of the BI Business Plan and the BI project methodology
• Training of DP Europe managers to business intelligence concepts, software market, customer types …
• Create and lead partnerships with BI editors and Altran’s subsidiaries in Business intelligence
• Creation and presales activities of B.I. models. (Reporting Tools, Datamining solutions, BI architectures, CRM solutions…),
• Trainer on COGNOS products for Altran consultants
• Consultant/ Project Director for TOYOTA Europe, Ashland Plastic, Belgacom SKYNET
• BI Engineer for Société Française de Factoring, Asnières (92, France), AXA-Realestate, Paris.
