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Christophe LOISEL

LUXEMBOURG

En résumé

In charge of developing the international sales representation of RTL Group’s leading portfolio (TV, Digital, Radio, Mobile). Speciality: New Business (128 M€ new Business over the last 7 years, 440 new customers), multiscreen expertise on international markets (from spot solutions to digital brand contents), mkt & sales team dynamics for revenue growth model (double digit increase since 2008).

Aspiration: business development, general management, company development


Mes compétences :
Management

Entreprises

  • IP Network Global HQ (Luxembourg) - Deputy General Manager

    2008 - maintenant Responsabilities: develop the international business for RTL Group’s subsidiaries
    Facts: 117 M€ TO, double digit growth each year; 40 people (28 in 2009), 14 pts of sales in Europe (7 in 2009)

    Management of a team of 40 international experts in multiscreen & digital advertising solutions covering 11 markets (14 points of sales, 5 Business units)

    Sales team building in a consulting role to guide exporting companies and international advertisers looking for successful communication strategies across Europe

    Conduct of the business & marketing policy for the company

    Implementation of business & financial process (CRM, Intranet, PA…)

    Coordination of the sales business units and support to key client meetings

    Pitch animation and New Business development

    Key accounts follow-up and multi-market development (launch of new products: Pan-TV campaigns, Europ. Catch-Up TV offer, Brand Contents)

    360° Cross media activation in different markets

    Opening of new sales territories (Germany, Turkey, Middle East, Eastern countries…)

    Investment program in modern new tools (planning tools, audience data, ad. tracks...)

  • Médiametrie SA, Levallois (France) - Deputy Director

    2005 - 2008 Management of the peoplemeter audience system and its business development for the French industry (Mediamat)

  • Groupe Pathé, Paris (France) - Sales and Marketing Director / TV sales House

    2003 - 2005 • Launch of the advertising sales house Pathé Régie, on the French DTT market
    • Development a TV portfolio of DTT and Pay TV channels (TMC, Comédie, Voyage, Arte)
    • Advertising revenues management / animation of a sales & marketing team (7 persons)
    • Board Member of the Management team

  • IP France / RTL Radio HQ, Paris (France) - Director of the TV Unit

    2000 - 2003 • Member of the Board of Directors at IP France
    • Management of a senior team of sales, planning and marketing people
    • Business development with media agencies and key accounts (FMCG, Renault, etc…)
    • Reporting to the media editors (MTV, Pathésport/Canal +, RTL9, Fox Kids, Pan TV…)

  • IP France (CLT /UFA Group) - Paris (France) - Marketing Director

    1996 - 1999 • Management of the marketing mix strategy for free TV and Pay TV channel portfolio
    • Advertising positioning, pricing, com. & research program (TV Key facts release, program
    observatory)
    • Management of TV & internet product managers

  • IP ARBO (Havas Group), Paris (France) - International Area Sales Manager

    1995 - 1996
    • Consulting for the Polish, Hungarian, Belarus and Ukrainian media market
    • Market support for the launch of RTL 7 in Poland

  • IPA / IPA PLus - Hambourg / Francfort am Main (Germany) - Marketing Executive

    1994 - 1995 • Radio market development and support for the Sales & Marketing team
    • IPA / IPA Plus merge program (IP Multimedia GmbH)

  • IP France (Havas Group) - Paris (France) - Marketing Senior Executive - TV department

    1993 - 1994 Media-planning for the channels RTL9/TMC ;
    Strategic research on Cable / Sat. French TV market potential
    Sales team back-up

Formations

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