Mes compétences :
Chemistry
Business development
Forecasting
Sales
Finance
Marketing pharmaceutique
Étude de marché
Oncologie
OTC
Market Access
Entreprises
Roche
- PRM Project Manager
Boulogne-Billancourt2016 - 2016PRM (Personalized Reimbursement Model) is a unique project developed by Roche to move from volume-based to value-based pricing
Project Management
• Led and organized the monthly progress meetings with the internal team (market research, medical affairs, IT…)
• Coordinated the actors involved (scientific committee, internal team, third-party agency, sales force)
• Managed the third-party agency, a health data hosting
Appraised data and improved analyses
• Defined calculation rules and analyses with the third-party agency and the scientific committee
• Analyzed collected data (comparison with market research and clinical study results)
Roche
- Junior Product Manager PERJETA
Boulogne-Billancourt2014 - 2015Worked with the Market Research team
• Participated in the study design and analyzed the results (Recall, tracker, SoV, communication test, brand equity)
• Contributed in the segmentation (questionnaire & segmentation algorithm)
Implemented and monitored the marketing campaigns
• Developed the campaign for the indication in metastatic breast cancer and prepared the new campaign in early breast cancer (communication tools, promotional materials)
• Organized the 10th edition of the “Transversales du Cancer du sein” (100k€) – invitation management, communication material / KPI: 120 participants, 100% people satisfied
• Implemented 7 regional PR -1st edition (100k€) – web platform, coordination work with the sales forces and the marketing teams, logistic / KPI: 200 participants, project renewed
Interacted with the sales forces
• Organized 2 cycle meetings (workshops, plenary sessions, presented the marketing campaigns, sales forces motivation)
• Field work with a sales representative
Pierre Fabre
- Junior Product Manager Oral Care
Castres2014 - 2014Product development for the ELGYDIUM® range
• Analyzed the oral care market, panel data and licensing offers
• Wrote 7 specifications - 10 -page files containing product description (properties, color, taste, …), market analyses, expected market share and price and 5-year sales forecasting in France and abroad by using secondary data
• Written of the product ads (competitive benchmark)
Range promotion
• Participated in the launch of a new ELGYDIUM® product (promotional materials, presentation to the sales force)
• Developed international promotion (English campaign books & promotional materials for the foreign affiliates)
• Organized the annual international meeting (Developed 2 marketing books in French and English for the foreign affiliates)
• Developed promotional materials for ELGYDIUM® & PARODIUM® ranges for the foreign affiliates