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IRI Group
- Senior Consultant in Marketing
2011 - maintenant
- CONSULTING: Strategic consulting for C and B-level in Sales & Marketing on various markets: Health Care, Breakfast, Grocery, Soft Drinks, Beer…
- MARKET RESEARCH: Providing local market insights to Marketing & Sales team in order to help them to understand consumer behavior and to raise brands ‘market share in stores (with promotions, on-shelf and innovations recommendations)
- PROJECT & ACCOUNT MANAGEMENT: Leading all projects conducted for my clients, challenging Marketing brief, monitoring ad-hoc studies
- CONSULTATIVE SELLING: Identifying clients ‘needs and proposing new solutions. Managing a sales target over 1M€
- INTERNATIONAL MANAGEMENT: Providing and coordinating International Insights
ion
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SWATCH GROUP FRANCE
- Operational Product Manager for Blancpain and Tiffany Watches
2010 - 2010
- TRADE MARKETING: Coordinating and monitoring POS activities (Merchandising, POS Animations, and Communications)
- COMMUNICATION: Managing Media plan
- MANAGEMENT: In charge of the Marketing budget of the 2 brands (400K€)
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COTY PRESTIGE
- Assistant Product Manager for Jil Sander Perfume
Paris
2009 - 2009
- PARTICIPATION IN 3 MAJOR LAUNCHES: Elaborating and monitoring merchandising, fragrance, PR and gift briefs. Monitoring production and verifying compliance to the briefs
- IN-STORE PROMOTIONAL EVENTS: Briefing and coordinating 6 promotional gifts and communication tools
- REPORTING: Market analysis with market research department (NPD and IRI data)
- BENCHMARK: Competition benchmarking in Germany, Italy, UK and US
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PRINTEMPS
- Purchaser Assistant in Accessories Market (watches & jewelry)
Paris
2008 - 2008
- Coordinating In-Store promotional events
- Negotiating advertising pages and products placement in Printemps communication tools
- Participating in selection of jewelry collection
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Harrods
- Sales Assistant
Londres
2007 - 2007
Selling Bath & Swimming Suits
