Clara DUVAL

En résumé

Entreprises

• Ogilvy Mather - Account Planner / Intern

  Paris 2017 - maintenant - Gaining a comprehensive context by analyzing demographics, socio-economics and the client's data
  - Brand territories creation or adjustment
  - Trends, insights & ways in research in order to nourish briefs and inspire creatives
  - Participation to the implementation of a behavioral program
  - Preliminary Test follow-up
  - Creation of a Mailchimp Newsletter about smartphone, tablet, laptop categories
  - TGI Training - 1st Level
  
  Clients : Dove, Unilever Dressings, Mondelez, Apaisyl, Mutti, Lenovo/Motorola

• Les gros mots - Account Planner / Intern

  2016 - 2016 - Elaboration of strategic recommandations and commercial action plans (Flunch, Speedy et Pitch)
  - Participation with pitches (Day use)
  - Participation in snack food product innovation project
  - Trend watch
  - Creation of a presentation on Femvertising
  - Creation of creative briefs & creative reviews
  - Creation of a brand manifesto and brand platform

• Carré Noir - Account Planner / Intern

  2015 - 2015 - Trend watch and insights detection through qualitative surveys
  - Preparation and animation of creative workshops with clients and artists
  - Strategic recommendations
  - Participation in product innovation project (food and drink)

• Publicis Royalties - Account Strategist / Intern

  Paris 2013 - 2013 - Assistance with the creation of brand strategies (Castorama, Malakoff Médéric, Club Med Gym)
  - Participation in the creation of brand names and signatures (Radio France, Malakoff Médéric, SFR)
  - Creation of benchmarks and mappings
  - Réalisation of a monthly digital press review (pour SFR Telecom)
  - Création and management of the Agency Facebook Page
  

Formations

• CELSA - École Des Hautes Études En Sciences De L'Information Et De La Communication

  Neuilly Sur Seine 2014 - 2017 Master of Arts (M.A.) in Brands and Advertising & Bachelor
  
  CELSA is a top ranked Communication School in Paris and is the graduate communication school of La Sorbonne University. CELSA is one of the "Grande Ecole of France" and selects its students with a written and oral exam.
  
  CELSA teaches communication through the lens of Humanities Sciences. Students acquire fundational and professional knowledge thanks to theoretical classes (sociology, linguistic)

• ITIC Paris

  Paris 2012 - 2014 Diploma of Higher Education

Réseau

• Artur DE FREITAS RIBEIRO

• Benjamin LIMOUX

• Benoît SCHRUB

• Diana YI

• Dominique REGNIER

• Gregory BOHBOT

• Laurent DUVAL

• Marine RYBICKI

• Sofia LAMBROU