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Clara FRANSIOLI IGNAGIO

PARIS

En résumé

Mes compétences :
Pack office
Knowledge Management
Strategic Marketing
Marketing B2B
Brand management
Consumer Behavior
SPSS Statistics
Marketing international
SAP
Pricing
Analyse de la concurrence
Cognos IBM

Entreprises

  • Bell Flavors & Fragrances - Sales Manager Fragrances

    2015 - maintenant

  • L'Occitane en Provence - Skincare Product Manager Assistant

    Manosque 2014 - 2014 • New ranges & products
    Concepts: names, product & web texts
    Formulas: tests organization
    Packaging: colors, shapes, graphism
    Price: definition & calculation

    • Communication & sales tools development
    Leaflets, POS signs, press documents

    • Preparation of presentations intended for internal and external use
    Press presentations
    Launching documents
    Products database

    • Sales analysis
    Monthly reportings
    Window analyses

    • Market intelligence & analysis of future trends
    Store-checks, competition update
    Trends analyzes

  • International Flavors&Fragrances - Hair Care & Beauty Care Marketing Assistant

    Neuilly sur Seine 2012 - 2013 • Customers projects participation and management:
    - Fragrances names creation
    - Olfactory pyramids
    - Creative presentation supports in association with the graphic team
    - Customer sensory experience: provide the customer with the best experience possible during meetings
    - Press kit: perfumers interviews, story writing about the fragrance, visual elements…

    • Market intelligence & analysis of future trends on Hair Care and Beauty Care markets : brands portfolios, store-checks, numerical analysis of global and local markets, writing of the IFF newsletters

    • Creation, update and presentation of documents that were used both internally and externally

    • Events:
    - implementation and facilitation of weekly smelling and “on-head” sessions to try products that were just launched on the market
    - inauguration of HUB, a global internal cell thinking and working in a proactive way in the creation of fragrances

    • Products and fragrances database management via SAP

  • L'Occitane en Provence, Aix en Provence (13) - Sales Advisor

    2011 - 2011 • Sales :
    - Face to face sales & advice (French, English, German)
    - Inventory & orders management
    - Cross-selling techniques
    - Restocking

    • Marketing :
    - Writing reporting
    - Sales analysis
    - Research and implementation of new sales tools
    - Street marketing (bounce-backs, flyers etc)
    - Merchandising

  • Apogée (promotion de la gastronomie et de l'oenologie, organisation du gala des diplômés), Rennes - Membre active prospection

    2010 - 2011 -Contrat avec Proapro : obtention des boissons non alcoolisées du gala (600 personnes)
    -Obtention de la nourriture lors de l’évènement « Raclette SkIRO » (130 personnes)
    -Contrat avec V&B : obtention de la salle et des vins lors de la «Cheese&Wine»

  • AquaGem - Employée

    2009 - 2009 Employée dans un centre sportif et aquatique

  • Tourist Office, Gémenos (13) - Hostess

    2008 - 2008

Formations

  • RISEBA (Riga International School Of Economics And Business Administration) (Riga)

    Riga 2012 - 2012

  • ESC Rennes School Of Business

    Rennes 2010 - 2014

  • INSTITUT SUPERIEUR MARSEILLE CADENELLE ISMC (Marseille)

    Marseille 2008 - 2010

Réseau

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