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Clemence VAN RAAY

Paris

En résumé

- 7 years of cross-media BtoC communication experience for international brands
- Fluent in English with a strong multicultural background: 11 years abroad (childhood, studies, professional life)
- Client account management, communication strategy, creative supervision and production
- Expertise in the motion pictures, financial services and FMCG industries

Entreprises

  • MK2 - Project Director

    Paris 2013 - maintenant - Dual position: business role coupled with large-scale project management
    - Events and communication programmes for clients in the film industry (Twentieth Century Fox, Disney, StudioCanal...) as well as brands (Nikon, Konami, Fiat, BHV Marais...)
    - Development of MK2-owned projects such as Cinema Paradiso at the Grand Palais from creative conception to sales and event production

  • DDB Singapour - Account executive

    2008 - 2008 JOHNSON&JOHNSON
    Development of the Bedtime routine programme for the launch of Johnson's Baby product range in Asia

    MERCK
    Creation of BtoB communication solutions to promote the RotaTeq vaccine

  • McCann Paris - International group account manager

    2008 - 2013 NESPRESSO
    - Definition of strategic orientations for the brand at a global scale
    - Cross-media development and production of brand campaigns (Experts, Clooney 4, Clooney 5) as well as product campaigns (CitiZ, Lattissima+)
    - Multi-contact coordination (digital, CRM, design and PR experts) and team management (producer and account executives)
    - Awards: Effie 2010 and IPSOS Top 4 "Campagne préférée des Français" 2009 & 2010 for TV and outdoor for Clooney, FWA 2011 for mobile Lattissima+ website

    MASTERCARD
    - Strategic repositioning of the Priceless brand platform
    - Building and launch of the new Priceless Cities European programme in ATL communication
    - European lead and market coordination (6 countries)
    - Development, 360° management and production of the Gold, Platinum and PayPass French campaigns

  • AMV BBDO Londres - Junior account executive

    2007 - 2007 Assisting on 2 accounts: Sainsbury's (retail) and RAC (car insurance and services)
    New business success for the National Health Service (cervical cancer campaign aimed at teenage girls)

Formations

  • London School Of Economics And Political Science (LSE) (Londres)

    Londres 2006 - 2007 MSc in Media and Communications

  • Mc Gill University (Montréal)

    Montréal 2003 - 2004

  • Sciences Po Aix

    Aix En Provence 2001 - 2006 Institut d'Etudes Politiques diploma and Master in International Information and Communication

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