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Clément PRAYAL

  • Chanel
  • Global SEO Manager - Fragrance & Beauty

Neuilly-sur-Seine

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

PROFIL LINKEDIN complet à retrouver ici: https://www.linkedin.com/in/clementprayal

Mes compétences :
Office Management
Invoicing
Budget Management
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
Microsoft Office
Microsoft Excel
Business Development

Entreprises

  • Chanel - Global SEO Manager - Fragrance & Beauty

    Marketing | Neuilly-sur-Seine (92200) 2019 - maintenant Within the E-commerce team, in charge of the following topics:

    Coordination of multiple agencies/vendors that support our local regions and markets.
    Support of the digital teams on all markets

    SEO :
    - Strategy definition across all regions depending on local needs and status
    - Technical support to ensure strong platform compliancy to SEO guidelines
    - Semantic territory definition
    - Content creation follow up and optimization
    - Education on Traffic acquisition methods with other teams

    PPC :
    - Optimization of all PLA (Google Shopping) Accounts
    - Creation of semantic guidelines

  • Datawords Datasia - International SEO/PPC Team Manager

    Marketing | Levallois-Perret (92300) 2018 - 2019 - Management of 8 consultants
    - Extended the client portfolio while securing the 20+ existing one
    - Detailed missions below :

  • Datawords - Multilingual Webmarketing Manager

    Marketing | Levallois-Perret 2016 - 2018 Working for international renowned brands mainly from the luxury sector (Fashion, Cosmetics, Jewelry, Watchmaking) and consumer goods sector to help them develop visibility and sales via the following levers :

    • Search Engine Optimisation / SEO:

    Semantic Audit and recommandations
    Technical Audit and recommandations
    Backlinks Audit
    Recommandations on content creation
    Follow up, Improvements and Reporting
    Optimisation on local searches and local specifications
    Media content Optimisation
    Mobile site improvements
    Localisation of content for specific targets and search engines

    Search Engines : Google, Yandex, Bing, Amazon A9, Naver, Baidu

    *100+ WEBSITES ANALYZED, OPTIMIZED AND MONITORED*


    • Search Engine Advertising / SEA :

    Keywords Study
    Ads Creation and optimisations
    A/B Tests in order to improve customer's goals (ROAS or Branding)
    ROI Follow Up
    Weekly/Monthly Reporting depending on objectives
    Formation on campaigns follow-up and opportunities identifications
    Creation and Optimisation of multilingual campaigns

    • Daily Written and Spoken Use of ENGLISH, GERMAN & FRENCH

    • Mastered Tools or Platforms : Google (My Business, G+), Facebook Business Manager, AWR Cloud, Brightedge, Woorank, MoZ, Botify, AmZ Tracker, Linkdex, Sitebulb, Screaming Frog, Majestics, SEMRush, Adwords Editor..

    • CERTIFIED BY GOOGLE on the following topics:
    AdWords Fundamentals
    Search Advertising
    Mobile Advertising
    Video Advertising
    Shopping Advertising

  • Digital & beyond - Chef de Projet Digital Junior

    2015 - 2015 At Digital & Beyond, I helped our clients succeed in their digital transformation over two major fields :
    • External issues :
    Customer Relationship digitalization which can have different implementation like CRM platform, websites, e-commerce solutions, mobile apps (IOS or Android)…
    • Internal issues :
    Streamlining and productivity increase thanks to process automation.
    Supply chain automation interfaced with our clients Information System (ERP, CRM, Warehouse Management System…) or implementation of e-learning solutions…

  • Time Wire Productions - Responsable Développement et Communication

    2014 - 2014 * Organisation projets évènementiel de A à Z * Office management, invoice control et accounting.
    * Budget Management * Partenariat avec Really Mad Prod.

  • Wine Ambassadors - Responsable Export et Développement Commercial

    Reims 2014 - 2014 Négociant en Vin et Champagne
    Marketing et Sales Assistant
    Business Development en Europe & US
    B2B Sales et Prospection
    Management of Sales team
    Strategic Online Marketing
    International Negotiation
    Utilisation quotidienne EN ALL et FR écrit et oral

  • MR Congress - Berlin - Chef de projet

    2012 - 2013 * Conception, organisation et management d'évènements. * Rédaction de devis et contrats
    * Négociation avec clients, partenaires et prestataires. * Budget management ;
    * Office management, invoice control et accounting. ;
    * Management de comptes clés clients réguliers * Utilisation quotidienne EN ALL et FR écrit et oral

    3 périodes Colonies en qualité d'animateur diplômé - Foyers Ruraux PACA
    de 1 mois: * Création, mise en pratique et encadrement d'activité ludiques, sportives et créatives
    * Management équipe d'animateurs en apprentissage ,

Formations

  • NEOMA Business School (Reims Management School - RMS) (Reims)

    Reims 2011 - 2015 International Management Double Degree

  • ESB Reutlingen (Reutlingen)

    Reutlingen 2011 - 2015 International Management Double Degree

  • Lycée International Georges Duby

    Luynes 2008 - 2011 Baccalaureate Degree

    ABIBAC Scientifique (Baccalauréat francais + Abitur allemand)

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