Clément PRAYAL

En résumé

Entreprises

• Chanel - Global SEO Manager - Fragrance & Beauty

  Marketing | Neuilly-sur-Seine (92200) 2019 - maintenant Within the E-commerce team, in charge of the following topics:
  
  Coordination of multiple agencies/vendors that support our local regions and markets.
  Support of the digital teams on all markets
  
  SEO :
  - Strategy definition across all regions depending on local needs and status
  - Technical support to ensure strong platform compliancy to SEO guidelines
  - Semantic territory definition
  - Content creation follow up and optimization
  - Education on Traffic acquisition methods with other teams
  
  PPC :
  - Optimization of all PLA (Google Shopping) Accounts
  - Creation of semantic guidelines

• Datawords Datasia - International SEO/PPC Team Manager

  Marketing | Levallois-Perret (92300) 2018 - 2019 - Management of 8 consultants
  - Extended the client portfolio while securing the 20+ existing one
  - Detailed missions below :

• Datawords - Multilingual Webmarketing Manager

  Marketing | Levallois-Perret 2016 - 2018 Working for international renowned brands mainly from the luxury sector (Fashion, Cosmetics, Jewelry, Watchmaking) and consumer goods sector to help them develop visibility and sales via the following levers :
  
  • Search Engine Optimisation / SEO:
  
  Semantic Audit and recommandations
  Technical Audit and recommandations
  Backlinks Audit
  Recommandations on content creation
  Follow up, Improvements and Reporting
  Optimisation on local searches and local specifications
  Media content Optimisation
  Mobile site improvements
  Localisation of content for specific targets and search engines
  
  Search Engines : Google, Yandex, Bing, Amazon A9, Naver, Baidu
  
  *100+ WEBSITES ANALYZED, OPTIMIZED AND MONITORED*
  
  
  • Search Engine Advertising / SEA :
  
  Keywords Study
  Ads Creation and optimisations
  A/B Tests in order to improve customer's goals (ROAS or Branding)
  ROI Follow Up
  Weekly/Monthly Reporting depending on objectives
  Formation on campaigns follow-up and opportunities identifications
  Creation and Optimisation of multilingual campaigns
  
  • Daily Written and Spoken Use of ENGLISH, GERMAN & FRENCH
  
  • Mastered Tools or Platforms : Google (My Business, G+), Facebook Business Manager, AWR Cloud, Brightedge, Woorank, MoZ, Botify, AmZ Tracker, Linkdex, Sitebulb, Screaming Frog, Majestics, SEMRush, Adwords Editor..
  
  • CERTIFIED BY GOOGLE on the following topics:
  AdWords Fundamentals
  Search Advertising
  Mobile Advertising
  Video Advertising
  Shopping Advertising

• Digital & beyond - Chef de Projet Digital Junior

  2015 - 2015 At Digital & Beyond, I helped our clients succeed in their digital transformation over two major fields :
  • External issues :
  Customer Relationship digitalization which can have different implementation like CRM platform, websites, e-commerce solutions, mobile apps (IOS or Android)…
  • Internal issues :
  Streamlining and productivity increase thanks to process automation.
  Supply chain automation interfaced with our clients Information System (ERP, CRM, Warehouse Management System…) or implementation of e-learning solutions…

• Time Wire Productions - Responsable Développement et Communication

  2014 - 2014 * Organisation projets évènementiel de A à Z * Office management, invoice control et accounting.
  * Budget Management * Partenariat avec Really Mad Prod.

• Wine Ambassadors - Responsable Export et Développement Commercial

  Reims 2014 - 2014 Négociant en Vin et Champagne
  Marketing et Sales Assistant
  Business Development en Europe & US
  B2B Sales et Prospection
  Management of Sales team
  Strategic Online Marketing
  International Negotiation
  Utilisation quotidienne EN ALL et FR écrit et oral

• MR Congress - Berlin - Chef de projet

  2012 - 2013 * Conception, organisation et management d'évènements. * Rédaction de devis et contrats
  * Négociation avec clients, partenaires et prestataires. * Budget management ;
  * Office management, invoice control et accounting. ;
  * Management de comptes clés clients réguliers * Utilisation quotidienne EN ALL et FR écrit et oral
  
  3 périodes Colonies en qualité d'animateur diplômé - Foyers Ruraux PACA
  de 1 mois: * Création, mise en pratique et encadrement d'activité ludiques, sportives et créatives
  * Management équipe d'animateurs en apprentissage ,

Formations

• NEOMA Business School (Reims Management School - RMS) (Reims)

  Reims 2011 - 2015 International Management Double Degree

• Lycée International Georges Duby

  Luynes 2008 - 2011 Baccalaureate Degree
  
  ABIBAC Scientifique (Baccalauréat francais + Abitur allemand)

Réseau

• Dona MC DONALD

• Murielle BRAYARD

• Pascal FAUCON

• Paul BRIGAND

• Peroen JANSSEN

• Romane FOUSSE