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Cristiane ROSAS

Boulogne-Billancourt

Résultats examens 2026

RETROUVEZ GRATUITEMENT Le résultat du bac à ParisLe résultat du brevet à Paris Le résultat du BTS à Paris

En résumé

Strategic Planning, Trade Marketing & Business Development

Mes compétences :
Strategy
Microsoft Word
Microsoft Project
Microsoft PowerPoint
Microsoft Excel
Customer Care
Managerial Skills
Forecasting

Entreprises

  • British American Tobacco - Strategic Planning Manager

    Boulogne-Billancourt 2013 - maintenant - Understand market dynamics, consumer needs and identify business opportunities & threats
    Strategic
    - Track corporate results monthly & quarterly (selling-in & out data,consumer trackers) monitor competition initiatives & performance
    - Communicate KPIs to senior management & European Region
    - Make ad'hoc strategic recommendations combining consumer insights and market learnings ;
    - Allocates resources (5 subordinates) effectively, balancing long term projects & reporting needs ;
    - Provide accurate forecast ( 90% accuracy) for the industry & strategic segments ;
    - Estimate the impact of different price scenarii on industry size and market share performance

  • British American Tobacco - Customer Development Manager

    Boulogne-Billancourt 2011 - 2013 - Drive distribution, share of shelf and strategic merchandising placement at outlet level
    - Build partnership engagement based on customer insights (differentiated value propositions)
    - Ensure customer satisfaction through annual quantitative research and deliver actionable
    recommendations
    - Advances key shopper marketing capabilities - e.g., messaging and in-store media
    - Work closely with Brands & Field force team to assure excellence in execution ;
    - Allocates resources (3 subordinates) effectively, 4M EUR

  • British American Tobacco - Trade Marketing Executive

    Boulogne-Billancourt 2008 - 2009 Translate brand objectives into commecial activities to be implemented by field force. Work
    closely to sales department to assure excellence in execution & deliver launch plans.
    - Target key outlets, define field force objectives and deliver a budget allocation strategy (3M EUR ) to be used within the 14 000 retailers.
    - Provide post evaluation & fact based analysis.

  • British American Tobacco - Sales Manager

    Boulogne-Billancourt 2006 - 2007 Lead, manage and motivate a sales team. Responsible for the combined performance of the team and for ensuring that everyone within the team reaches their quantitative and qualitative targets. I also used to operate incentive schemes to motivate team to reach or exceed sales targets

  • British American Tobacco - Marketing Trainee

    Boulogne-Billancourt 2005 - 2005 A program that is designed to train people to a global standard of excellence. First year, I have executed several cross functional projects. Then, I was submitted to an intensive training in order to get a position of a Sales Marketing Manager

  • British American Tobacco - Brand intern

    Boulogne-Billancourt 2003 - 2004 Support the Brand Manager to plan, develop and execute all the brand activities. Direct interface with key stakeholders: advertising and production agencies. Some projects: management and execution of endomarketing projects, budget control and taylor-made retail projects.

Formations

  • Ecole Supérieure De Commerce

    Mont Saint Aignan 2007 - 2008 MBA

  • San Diego State University (San Diego)

    San Diego 2001 - 2001 Bachelor in Industrial Engineering

  • Pontificia Universidade Católica Do Rio De Janeiro (PUC-Rio) (Rio De Janeiro)

    Rio De Janeiro 1999 - 2004 Bachelors Degree Industrial Engineering

Réseau

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