Strategic Planning, Trade Marketing & Business Development
Mes compétences :
Strategy
Microsoft Word
Microsoft Project
Microsoft PowerPoint
Microsoft Excel
Customer Care
Managerial Skills
Forecasting
Entreprises
British American Tobacco
- Strategic Planning Manager
Boulogne-Billancourt 2013 - maintenant- Understand market dynamics, consumer needs and identify business opportunities & threats
Strategic
- Track corporate results monthly & quarterly (selling-in & out data,consumer trackers) monitor competition initiatives & performance
- Communicate KPIs to senior management & European Region
- Make ad'hoc strategic recommendations combining consumer insights and market learnings ;
- Allocates resources (5 subordinates) effectively, balancing long term projects & reporting needs ;
- Provide accurate forecast ( 90% accuracy) for the industry & strategic segments ;
- Estimate the impact of different price scenarii on industry size and market share performance
British American Tobacco
- Customer Development Manager
Boulogne-Billancourt 2011 - 2013- Drive distribution, share of shelf and strategic merchandising placement at outlet level
- Build partnership engagement based on customer insights (differentiated value propositions)
- Ensure customer satisfaction through annual quantitative research and deliver actionable
recommendations
- Advances key shopper marketing capabilities - e.g., messaging and in-store media
- Work closely with Brands & Field force team to assure excellence in execution ;
- Allocates resources (3 subordinates) effectively, 4M EUR
British American Tobacco
- Trade Marketing Executive
Boulogne-Billancourt 2008 - 2009Translate brand objectives into commecial activities to be implemented by field force. Work
closely to sales department to assure excellence in execution & deliver launch plans.
- Target key outlets, define field force objectives and deliver a budget allocation strategy (3M EUR ) to be used within the 14 000 retailers.
- Provide post evaluation & fact based analysis.
British American Tobacco
- Sales Manager
Boulogne-Billancourt 2006 - 2007Lead, manage and motivate a sales team. Responsible for the combined performance of the team and for ensuring that everyone within the team reaches their quantitative and qualitative targets. I also used to operate incentive schemes to motivate team to reach or exceed sales targets
British American Tobacco
- Marketing Trainee
Boulogne-Billancourt 2005 - 2005A program that is designed to train people to a global standard of excellence. First year, I have executed several cross functional projects. Then, I was submitted to an intensive training in order to get a position of a Sales Marketing Manager
British American Tobacco
- Brand intern
Boulogne-Billancourt 2003 - 2004Support the Brand Manager to plan, develop and execute all the brand activities. Direct interface with key stakeholders: advertising and production agencies. Some projects: management and execution of endomarketing projects, budget control and taylor-made retail projects.
