Menu

Cynthia DUCOROY

PARIS

En résumé

Senior Product Manager with more than 6 years of work experience in FMCG industry both client & agency (Perfetti Van Melle, Sony, Danone Waters, Cadbury, Pepsico, Rapp Agency).

SPECIALITIES

Marketing Plan, Mix Produit, Brand Management, Media Plan, Communication (ATL&BTL), Advertising creation (TVC, Outdoor, Press), Promotional Plan (Food and Impulse channel), Innovation, Packaging development, Social Media (Facebook, Instagram, Youtube), PR, Event / Street Mkt.

Mes compétences :
Mix Produit
Marketing produit
CRM
Publicité
Communication
Marketing
Dégustation
Biens de grande consommation

Entreprises

  • Perfetti Van Melle - Mentos, Mentos Gum & Frisk Senior Product Manager

    2012 - maintenant • MARKETING PLAN
    • NEW PRODUCT DEVELOPMENT / LIMITED EDITION
    • COMMUNICATION /ADVERTISING Media Brief / Plan (Print / Outdoor / TVC) / Below the line / PR / Sampling / Event
    • DIGITAL : Social Media Strategy / Facebook Page (600K Mentos fans) / Instagram / New Mentos Website
    • IN-STORE PROMOTION
    • REPORTING / ANALYSIS
    • MANAGEMENT (1 Assistant Brand Manager)

  • Sony France - International Audio & Video Product Manager - European Headquarter

    2011 - 2011 • Analyzed european market : business analysis, sales forecast, market share, pricing and P&L

  • Danone Eaux France - Evian, Volvic, Badoit, La Salvetat et Taillefine Fiz CRM & Digital Brand Manager

    Paris 2010 - 2011 • New CRM program launch: www.danoneaunaturel.com (web et print)
    • Online medialization
    • CRM Marketing Plan and manage CRM budgets
    • CRM tools performances : image and business impact (ROI, additional turnover)

  • Cadbury France - Hollywood chewing-gum Assistant Brand Manager

    Paris Cedex 2009 - 2009 • Nielsen Analysis – Weekly and monthly report
    • Launch plan in Food and Impulse Channel
    • Packaging development (100K€)
    • Participation to the new TV campaign development

  • Pepsico France - Soft Drinks (7up, Pepsi, Kas) Assistant Brand Manager

    Colombes cedex 2007 - 2008 • Marketing Plan, Strategic Marketing Plan (3 years)
    • Pepsi Brand repositioning
    • Promotional campaign in Food and Impulse Channel

  • 118 218 Le Numéro - Assistante Chef de Projet Marketing et CRM

    2006 - 2006

  • Rapp France (Groupe DDB) - NIVEA & LABELLO Assistant Project Manager

    2006 - 2007 Web and Print CRM program :

    - Nivea body (Summer Beauty), Nivea Douche (Happy Time et Energy), Nivea Sun (Sensation Légère), Nivea Visage (DNAge) Nivea Baby, e-bulle So Sweet

Formations

Annuaire des membres :