Cyril GUILLORET

En résumé

Entreprises

• Beobank - Marketing and Digital Director

  2012 - maintenant In that position, I have conducted the full rebranding of the former Citibank Belgium into Beobank (Crédit Mutuel group) from identity creation to media campaign. After 12 months, Beobank awareness in Belgium reached 76%.
  Beobank offers a full range of retail banking products and services with 192 branches, advanced internet banking services and calling platforms. Beobank is market leader in consumer loans, credit cards and has a strong mass affluent offering in investment products.
  Beobank has the 5th largest media budget in Belgium and is leading in digital banking acquisition. Digital represents more than one third of Beobank activity.
  I manage a team of 30 professionals and I am a member of the Executive Management Committee.

• Citibank - Direct Banking Head

  New York 2010 - 2012 In the context of the Bank evolution, I was appointed to launch and develop new channels following a multichannel approach:
  * Digital acquisition channels for credit cards and personal loans
  * Outbound Telesales platforms for acquisition and cross-sell
  * Inbound sales leveraging
  In that position, I was an Executive Management Committee Member.

• Citibank - Sales Director

  New York 2008 - 2010 I managed the sales network for credit cards in Portugal. The sales channels covered digital, telesales, static and mobile sales forces. In that position, I have reorganized the sales force reducing it from 800 FTEs to 500 but kept the same level of sales activity by developing the remote and digital channels. In 2010, we were acquiring 8000 new clients per month.

• Citibank - Portfolio Campaign Manager

  New York 2007 - 2008 I have managed the Loan cross-sell and up-sell activity on credit card portfolio:
  * Propensity models development
  * Database management ;
  * Channels management (Telesales and digital) ;
  * Direct Marketing campaigns management

• JD Solutions - Manager

  2003 - 2007 I managed projects and B2B clients. I was accountable for a team of 20 IT and business consultants representing an annual turnover close to 2 million in consulting services. Clients were in the manufacturing, Banking and Telco sectors.

• ABM - Senior Consultant

  2002 - 2003 ABM retail trade consultants -
  I managed projects in the field of retail sales (Trade Marketing optimisation and category management) and also credit card direct mailing campaigns.

• Deloitte - Consultant

  Puteaux 2001 - 2002 Business consultant involved in organisation projects for banks and Telco companies.

• Atofina - Business Development Manager

  1999 - 2001 Market studies, product launch and B2B client management for imported chemical products on the Brazilian market.

Formations

• ESSEC Business School ESSEC

  Cergy 1998 - 1999 Master

• Université Lyon 1

  Lyon 1997 - 1998 Master

• Essec

  Cergy Pontoise 1997 - 1998

• Ecole Supérieure De Chimie Organique

  Cergy 1993 - 1998 Master

Réseau

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