En résumé

- User Acquisition Director with 10+ years of experience across consumer, SaaS and Online Advertising in both B2B and B2C industry.

- Core strengths in multi channels acquisition management, website / funnels optimizations, customer acquisition, project management, and metric driven development

- Process and data driven, energetic, transformative leader.

- Skills: SEM, Display, Retargeting, Lead Gen, Affiliate, A/B Testing, SEO, Google Analytics, Marketo, SQL, Axure (wireframing/prototyping and user testing).

Mes compétences :
Communication online


  • Fuze - Director of User Acquisition

    Paris 2012 - maintenant - Monitor multi-channel performance against acquisition goals, and help define and calculate those goals where necessary.
    - Convert analytical insights (from marketing data or other business information) into actionable assignments.
    - Continuously explore new opportunities for user growth, including new channels, partnerships, and messaging-
    - Interface with key stakeholders in the broader team to accelerate progress on User Growth projects and priorities.
    - Lead the strategy, execution, and analysis of multiple channels from direct mail to display to content marketing.
    - Continually test and tweak campaigns to maximize effectiveness and conversions using multivariate and A/B testing models.
    - Ensure a consistent experience throughout the acquisition funnel (from initial touch point to lead)
    Continuously explore opportunities for growth within established KPIs.
  • SEM Valet - Co-Founder and CMO

    2009 - maintenant - Perform day-to-day management and execution of paid search marketing campaigns.
    - Performance analysis, bid management, keyword expansions, creative/landing page testing, and general campaign optimization.
    - Identify and evaluate new opportunities in SEM (including display platforms and retargeting) to develop, expand, grow.
    - Hands-on bid optimization to meet and exceed volume and ROI targets.
    - Prepare and present recurring SEM reports as required.
    - Implement a website conversion rate optimization (CRO) strategy including the use of A/B testing, click tracking or other assessment tools.
    - Keyword Management and Analysis: Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic traffic and ranking reports.
  • Tribal DDB Paris - Group Account Director

    2008 - 2009 Group Account Director, retail and consumer product accounts.
    - Lead in developing digital strategy for Fortune 500 accounts, including Wrigley’s.
    - Supervised team of eight to implement comprehensive digital media campaigns, including website design and rich media (interactive ads, Facebook and mobile Apps), CRM programs and community management strategies

    Highlighted Accomplishments:
    - Business Development. Won agency combined $2.0 million in additional billings, including acquisition of new clients.
    - Digital launch of Wrigley’s Chlorophyllo (new gum flavor) exceeded sales expectations by 15%
    - Won 2009 bronze Cyber Lion at Cannes for Wrigley’s Chlorophyllo campaign launch (the only French agency winner in 2009)
    - Won Site of The Day on for Wrigley’s Chlorophyllo.
  • BETC 4D Euro RSCG - Chef de groupe

    Pantin 2005 - 2008 • Conseil, avant-vente, conception, suivi de clientèle, développement commercial (pitchs Kenzo, Armani, Eurostar…) et management d’équipe.
    • Participation aux programmes CRM « Danone & vous » et « VichyConsult ».
    • Cyber lion de bronze 06, SOTD sur et Cristal 06 avec Vichy Homme (catégorie Santé Beauté).
    • Cristal(s) 07 (Méribel) pour LaBulleKenzo (Catégories E-Commerce et Santé Beauté).
    • Top Com d’agent 2006 Marketing Relationnel pour Danone & Vous.
    • Budgets : Vichy, Eurostar, Kenzo, L’Oréal, Emporio Armani, Canal+, Danone...
  • Business Interactif - Stagiaire Chef de projets

    2004 - 2004 Chef de projet pour le site e-commerce d'Hermès USA:
    • Identification des besoins, rédaction des spécifications fonctionnelles, établissement des devis.
    • Briefing de l’équipe développement, staffing, suivi des projets, reporting, facturation, réalisation des tests et mises en production.
    • Création et envoi des newsletters, SEO (Google, MSN, Ouverture) et du tracking.
    • Analyses statistiques des performances, conception de tableaux de bord.
    • Choix des orientations graphiques avec une ergonome ainsi qu’avec un directeur artistique.
  • Axiem Gentech - Groupe Altran - Consultant en Systèmes d'Information

    2001 - 2003 • Assistance à Maitrise d'Ouvrage auprès de la sécurité de l’information de la Banque De France.
    • Refonte d’un intranet pour ORANGE La Réunion (outsourcé chez ACCENTURE)
  • SchlumbergerSema - Ingénieur d'études

    Paris 2000 - 2001 • Développement d’un Intranet pour PROMOFAF (Fond d’Aide à la Formation).



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