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Dheeraj GUPTA

Levallois Perret

En résumé

Project: Leading role in an international environment using my key skills.

Business Skills
Strategy: 7 years of experience in developing business strategy at both global and country levels
Sales and Marketing: 12 years of experience in sales and marketing
Quantitative analysis: Experience of conceptualisation and modelling of business for quantitative analysis

Industry know-how
Auto: 5 years of experience in Eicher Group, an automotive player based in India
Insurance: 6 years of experience in BNP Paribas Cardif, a global insurer based in Paris
Consumer Finance: Currently working at BNP Paribas Personal Finance, European leader in its field


Mes compétences :
Business strategy
Marketing
Assurance
Automotive

Entreprises

  • BNP Paribas Personal Finance - Insurance Manager, Global Automotive and Euro Region

    Levallois Perret 2014 - maintenant • Main project contact for leading a strategic review of insurance activities in the company – done in collaboration with an external consulting firm (Bain & Company)
    • Led the turn-around of motor insurance sales in France by changing the operational business model; resulting in change from a negative contribution of -2 M€ per year to an expected positive contribution of +1 M€ per year - within one year
    • Managing a major initiative for launch/upgrade of Extended Warranty offers (linked to finance and standalone) across top countries (9 countries identified)

  • BNP Paribas Cardif - Manager Strategy, Global Partners and Distribution

    Nanterre 2007 - 2014 Current roles and responsibilities
    • Deliver distribution strategies in different channels of distribution
    • Develop action plans for growth of business with global partners (9 existing global partners)
    • Identify and prioritise the prospective future global partners
    • Managing relationship with one of the global partners (RCI Banque, 35 M€ business)
    • Member of due diligence team for acquisitions – worked on previous targets in China (HNYL), UK (CPP) and 5 other pre-Non Binding Offers in Europe and Asia - target analysis from a business perspective

    Major Projects completed
    • Developed a global strategy for Insurance offer in distribution channels – Auto & Retail Sectors – which distribution networks to focus on with what products, and how to get there; proposals made to COMEX regarding next steps for each geographic zone – Europe, Latin America and Asia
    • Developed 2 new tools to help countries in their market analysis; Nominated for an internal “Innovation award” for having conceptualized and rolled out these tools to the countries
    • Completed the assessment of potential with all existing Global Partners (large key accounts) for the entire product range to prioritise action plans for each partner
    • Completed diversification strategy of Global Partners with proposals for addition of new partners and introduction of new products at partners; 25 new possible global partners identified from various sectors

  • AXA Investment Managers - Marketing Interm

    Nanterre 2006 - 2007 • Helped in developing AXA IM’s business and marketing strategy by analyzing recent trends in the CSR (Corporate Social Responsibility) segment in the investment market

  • Eicher Motors Ltd - Area Manager, Sales and Marketing

    2003 - 2005 • Completed Strategic planning for market leadership in Delhi and implemented the first 2 phases of the plan – resulting in a 70% increase in sales in the following 3 months
    • Led a team of 4 to research on and analyze the needs of Heavy Commercial Vehicles customers in India for new product development. Proposed 2 and launched 1 new variant, thereby increasing acceptance of the products and doubling of the sales in the corresponding segments
    • Handled sales & marketing of the newly launched Heavy Commercial Vehicles range; consistently over-achieved the sales target by 10%
    • Developed Brand Communications Strategy – launched 3 campaigns
    • Liaised and negotiated with financiers for offering deals by co-branding
    • Handled key accounts (like Coke, DHL) – involved in making presentations to and negotiating with the top management of key accounts for the product range - increased business from key accounts by 40% in 2 years

  • Eicher Tractors Ltd - Assistant Manager, Sales

    2000 - 2003 • Developed and implemented pricing strategies by conducting a price sensitivity analysis and researching customers’ perceived values for various features and related benefits
    • Analyzed new markets for entry for possible penetration strategies and subsequently increased the sales network by adding 3 dealers in the newly identified markets
    • Maintained sales volumes in ’02-‘03 despite an industry drop of nearly 22%
    • Initiated a new brand promotion tactic for a new tractor through live demonstration highlighting the brand unique features vis-à-vis competition

Formations

  • HEC

    Paris 2006 - 2007 Marketing and strategy

    Recipient of Dean's Grant and other scholarships

  • TIET (Patiala)

    Patiala 1996 - 2000 Mechanical Engineering

    Mechanical Engineering - First class with distinction

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