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Freelance
- Marketing Branding Communication Digital Consultant
2019 - maintenant
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Equivalenza
- Global Communications & Digital Director
2016 - 2019
- Branding & image management: group & brand Comm strategy + budget, develop tools for markets worldwide (messages, copy, visuals, videos and other materials). 360º communication: POS, advertising, PR, brand com channels.
- Corporate & CSR: press (finance & expansion), Institutions, social causes, expansion support (fairs, investors captation), crisis management, corporate Q&As, spokesperson training
- Internal communication: employees & franchisees (stores chain). Communiqués, events, incentive plans, team buildings
- Digital: web, blog, social media, e-mailings, CRM
- Prescriptors: beauty experts, brand ambassadors & influencers (TOP, medium, micro)
- Market implementation: direct management of Spain & France. Media planning + editorial calendar (owned, paid, earned, shared media), press & influencers (beauty, fashion, lifestyle, sector), traffic actions to store, agencies coordination…
- Coordination, supervision & support to other markets: Europe, Latam, Africa
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PUIG, Fragrance & Skincare, Spanish market
- Communication & Marketing Executive Spain
2010 - 2016
BRANDS: Prada, Valentino; Comme des Garçons, Jean-Paul Gaultier, Paco Rabanne, Nina Ricci
- PR: negotiation with spanish press (beauty, fashion, lifestyle, social...): packshot, articles, interviews, reports (TV, radio, print, online)
- Prescriptors: celebrity endorsement, brand ambassador, TOP influencers
- Events: conceptuals with press, in mall/POS with clients, international fashion shows, showrooms
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PUIG
- Global Communication Assistant, PRADA Parfums
Barcelona
2009 - 2010
- Production & coordination of the global communication tools between 69 countries: communication guidelines, launch books, press dossiers, press gifts
- Coordination of markets requests and answers
- Sincronisation of markets report and international analisis as a Global Brand
- Support on Global strategy design
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GLOBE DIFFUSION
- Recruitement Representative
2008 - 2008
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GLOBE DIFFUSION
- Coordinatrice Qualité Junior
2007 - 2007
