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Hewlett Packard
- Customer & Market Insights Manager - EMEA
COURTABOEUF
2010 - maintenant
My role, together with my team, is to drive revenue and profit growth by ensuring our business strategy is grounded in a best in the world understanding of our customers, our channels, our markets, and future growth opportunities.
To do this, we develop customer and market insights using the most innovative tools and techniques, and drive those insights into winning growth strategies, differentiated innovation, relevant communication, and effective go to market approaches.
My team, with people comprising of 6 nationalities and based in 5 countries, brings outstanding expertise and experience in strategic consulting, primary and secondary market research, and a deep business experience.
I am dual reporting to the Worldwide Customer & Market Insights Vice President and to the EMEA Marketing Vice President.
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Hewlett Packard - Imaging & Printing Group
- Worldwide Customer Analytics Marketing Manager
2006 - 2010
At the intersection of my 3 backgrounds: business/marketing, IT and research: explored and developed innovative ways to create value from the information customers share with us. Value for us (higher sales, profit, engagement), and also value for our customers (higher relevance, more attractive offers) while respecting their privacy and preferences.
• Led the definition of HP's Imaging & Printing Group's worldwide strategy in the area of customer analytics, and how it is implemented.
• Lead a broad range of customer analytics projects, on a worldwide basis, reaching over 70 million customers: customer lifecycle optimization, behavioral segmentation, customer retention, revenue forecasting, marketing lift evaluation, communication optimization, etc.
• Collaborated in the definition of HP's exploratory analytics platform, and of its evolution.
March 2007: moved from a regional (European) role to a worldwide role, still for HP's Imaging & Printing Group.
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Hewlett Packard - Imaging & Printing Group EMEA
- Digital Photography Marketing Segment Manager, EMEA
2002 - 2006
• Led the definition of HP’s Digital Photography strategy for Europe (cameras & photo printing): developed insight on consumer photography market, formulated long and short-term plans & objectives.
• Supported the transfer to implementation throughout the marketing mix, at European and country levels.
• Represented EMEA in HP worldwide forums for Digital Photo strategy and future product development.
• Presented and discussed HP’s strategy with press and analysts in numerous international events.
• In 3 years, HP became a recognized major Digital Photography actor, and a leader in digital photo printing (market and mind share).
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Hewlett Packard - Consumer Business Organisation
- Strategic Planning & Organization Effectiveness Manager - EMEA
2000 - 2002
• Led the definition of HP’s Digital Photography strategy for Europe (cameras & photo printing): developed insight on consumer photography market, formulated long and short-term plans & objectives.
• Supported the transfer to implementation throughout the marketing mix, at European and country levels.
• Represented EMEA in HP worldwide forums for Digital Photo strategy and future product development.
• Presented and discussed HP’s strategy with press and analysts in numerous international events.
• In 3 years, HP became a recognized major Digital Photography actor, and a leader in digital photo printing (market and mind share).
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Hewlett Packard - Business Desktop Division
- Senior Program / Project Director - Worldwide Product Design & Development
1997 - 2000
At HP's worldwide Business Desktop Division:
• Managed the definition, design, development and introduction of 4 HP Personal Computer worldwide product lines, “from first ideas to first customer shipments”. For each project, built and lead an international, cross-functional team of over 50 people (marketing, R&D, quality, procurement, manufacturing, finance), mostly based in France and Asia (Taiwan, China), and including external suppliers. All products met their primary feature, cost, and schedule objectives. They generated over 5 billion $ revenue for HP.
• March–Sept.99: lead a cross-functional team to build and update monthly a 12-month product roadmap, through the reconciliation of customer needs, technical possibilities, and competitive constraints.
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Hewlett Packard - Small Business Computing Operation
- Program Manager
1995 - 1997
• Defined the Vectra PCs Internet strategy. Implemented it through partnerships and internal development.
• Built partnerships with 7 HP divisions to enhance customer experience across product categories.
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Matra Marconi Space (now Astrium)
- Project Manager & R&D Engineer
1992 - 1995
• Coordinated the efforts of 5 European companies during the 3 year Esprit project “Unite”, to design innovative techniques for handling incompleteness of information in space operations support systems, for improved reliability at equal or lower costs. 2 were implemented in satellite control centers.
• Co-signed 11 articles in international conferences and journals (including 5 in the U.S.)
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PIAS - start up japonaise en traitement de l'image
- R&D Engineer
1990 - 1990
Developed two image processing software packages.
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French Embassy in Tokyo, and MITI/JIPDEC : Japan Information Processing Development Center
- Technology Watch Specialist, Guest Researcher, and Journalist
1990 - 1992
• Organized 3 “state of the art” assessment missions for French industry executives.
• Chief Editor of 7 issues of “Japon IA” newsletter. Published 23 articles in 01 Informatique.
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Apple Computer France
- Assistant Product Manager
PARIS
1988 - 1989
• Developed creative marketing tools for the worldwide introductions of Macintosh IIx and IIcx.
