Didier LE VU

En résumé

Entreprises

• Admic Group( Galleries Lafayette, Monoprix , BHV) Lebanon - Director Expansion

  2012 - maintenant Market Study, competition surveys
  P&L
  Business Plan.
  Analyze all Jordan Location.
  Price and Customer study.
  Trend and Product Mix.
  Looking for Local Partner.
  Choice of the business Model: Franchise or JV.

• Promod France - RETAIL AREA DIRECTOR

  2006 - 2012 (16 countries, 160 shops, 1820 people, 338 000 000 $)
  Strategy:
  Change management/reorganization
  New product development/launch
  Budget handling, P&L
  Marketing mix
  Development of partnerships
  
  Operations:
  Product communication
  Direct marketing/promotion
  Management/control tools
  Distribution networks
  Communication:
  Planning, organization
  PR agency/event management
  Competition surveys
  Investment analysis
  Media strategy (internal, external)
  
  Development:
  Set up Promod HQ in Dubai
  Business Plan

• BHV Lebanon - Director of Marketing

  2001 - 2006 Responsible for the opening of the new department store 24000 sqm . 200000 000$
  * Set up the Training plan for all the staff and level. ;
  * Work on the P&L. ;
  * Set up the entire document to follow up the margins, turn over... ;
  * All the process inside the company.
  * All Merchandising monitoring.
  * Managing senor Level: 15 peoples.
  * Managing all the buyer department.

• Mercure International of Monaco - COUNTRY MANAGER

  1995 - 2001 Branch: City Sport: luxury department store (Textile, shoes and accessories.)
  
  COUNTRY MANAGER: FRANCE AND OVERSEAS DEPARTMENTS
  France: 30 Stores and Overseas 15 Stores, 178 000 000$ .
  
  * I was in direct link with the owner of the company. I put and follow the commercial policy ;
  * I was on charge: Business plan, Recruitment and marketing plan and development. ;
  * I worked and manage with the different directors: Marketing, Buyer, Human Resource, and commercial to put and follow the targets. ;
  * I follow all the meeting with commercial director and the area manager. ;
  * I worked with HR to open a new integrate business school. ;
  * I find new cities and new location to open new store. ;
  * I fix all the business campaign. ;
  * All the accounting strategy ( P&L, KPI,...)

• Quiksilver Europe - AREA MANAGER

  Saint Jean de Luz 1992 - 1995 I opened the 1st Boardrider in Paris Champs Elysees.
  The company give me ``the full power'' to put this store number one in term of Turnover, organisation, training, knowledge , choose the best IT solution and open the 1st business school associate. After one year, the entire target was done.
  After that, the Company give me the Paris area with 4 stores.
  I was in charge:
  * Recruit and follow the store manager
  * Fix turn over for the area
  * Organize and structure the staff
  * Guaranty Quiksilver policy
  * Put the hilliest level in customer service ;
  * Fix the monthly meeting with the store manager ;
  * Choose the collection for the local market
  * Merchandising

• Levi's France - STORE MANAGER

  1990 - 1992 I was on charge:
  
  * Turnover and Target ;
  * Choose and buy new collection and put the forecast ;
  * Recruitment ;

• Decathlon France - DEPARTMENT MANAGER

  Villeneuve d'Ascq 1989 - 1990 I was on charge:
  * Business plan and target for 5 departments.
  * Recruitment and training ;
  * Choose the collection for all the departments ;
  * The store, one day per week.
  * Daily following
  
  
  Study: General Certificate of Education (Mathematical).

Formations

• ISEG Toulouse

  Toulouse 1986 - 1989 master

• ISEG Toulouse

  Toulouse 1985 - 1989 master

Réseau

• Anthony VIRUEGA

• Arnaud ROUSSEL

• Aymeric BENOIST

• Christophe FARINAU

• Grégory BLÉ

• Guillaume SABATIER

• Stephane DRAY

• Valery BAISEZ