Didier PICARD

En résumé

Entreprises

• APRODI

  maintenant

• Radical Skincare - Managing Director International

  2011 - maintenant Radical Skincare is the selective distribution arm of One World Beauty, a California-based company producing and distributing skincare solutions in the USA. Currently setting up the structure to launch, promote and distribute the Radical Skincare line internationally, with a focus on leading and emerging markets across Europe and the Middle-East

• The Collection FZ LLC - Managing Director

  2009 - 2010 The Collection FZ-LLC is specialised in ‘distance shopping’ activities and targets the Middle East and North Africa region. The Company launched www.Fashionation.me, the first online Private Sales club in the Middle East.

• Estee Lauder Middle East & India - VP / General Manager

  2002 - 2009 The Estée Lauder Companies are a leading US manufacturer and marketer of luxury skin care, make-up and fragrance brands, including Estée Lauder, Clinique, DKNY, MAC, Bobbi Brown, La Mer, Jo Malone and others.
  
  Reporting to the SVP Regional Director, Europe Middle-East & Africa, in a matrix environment; responsible for achieving sales and profitability of five divisions/brands, also controlling the support functions (HR, Finance, Operations). Lead a team of 80 people (28 nationalities).

• Estee Lauder Travel Retail Europe - Middle East - Africa - Estee Lauder Regional Director

  1998 - 2002 The Travel Retail EMEA division runs the fast paced, very profitable duty-free business in airports, airlines, and on cruise ships.
  
  Reporting to the VP / General Manager EMEA; responsible for promoting the flagship brand ‘Estée Lauder’ by directing six area sales managers and a marketing / training / store design team. Team of 13 people.

• Beauté Prestige International (BPI) - Regional Director South America - Caribbean

  1997 - 1998 BPI, a division of Japanese cosmetic group Shiseido, markets the Jean Paul Gaultier and Issey Miyake fragrance lines.
  
  Reporting to the Head of International; responsible for a distribution network of nine local distributors and the regional duty-free operators, supported by a Miami-based sales force and a Paris head office team. Team of five direct reports.

• Sanofi Beauté - Yves Saint Laurent - Senior Area Manager - Duty Free Germanic Area

  1993 - 1996 In 1993, French pharmaceutical giant Sanofi merged its Beauté division with fashion and cosmetic company Yves Saint Laurent. Portfolio of fragrance and cosmetic brands included YSL, Van Cleef & Arpels, Oscar de la Renta, Roger & Gallet
  
  Reporting to the Duty-Free Director; responsible for promoting sales in duty-free channels and facilitating the merger of two teams. Team of four.

• Venilia - Export Area Manager

  1991 - 1993 A subsidiary of Belgian chemical group Solvay, Venilia produces and distributes home decoration products.
  
  Reporting to the Export Director; after the German reunification, responsible for establishing distributors in Eastern Europe. Area also included Central Africa.

• French Chamber of Commerce & Industry in Korea - Director

  1989 - 1990 The FCCIK is responsible for promoting French interests in South Korea.
  
  Reporting to the President; responsible for structuring the newly created operation and implementing services to support French companies entering the market.

• Bayerische Motoren Werke (BMW) - Assistant Project Manager International Marketing & Communication

  1988 - 1989 BMW produces and distributes luxury cars.
  
  Reporting to the head of department; responsible for administering communication activities between headquarter and Anglosaxon subsidiaries.

Formations

• Ecole Supérieure De Commerce Paris - Ecole Europe Affaires ESCP-EAP

  Paris maintenant

• Institut National Supérieur Européen De L'Administration Des Affaires

  Fontainebleau 1996 - 1997 Busuness Administration

Réseau

• Christophe LOUVARD

• Christophe SAINT PIERRE

• Florence LE GAL

• Laurence MULLIEZ

• Marc MATOUSSOWSKY

• Marc TABELLION

• Roujol ODILE

• Sylvia DE TÉGLASSY

• Thomas DURET

• Veronique BIREMBAUT