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Diego GIACOMINI

Padova

En résumé

20 years in HQ/Affiliate, GM, Regional, Sales, Marketing & Retail in luxury, consumer goods &
industrial products & services; international, travel retail and local market experience.

Proven track record of growing businesses and building teams in challenging and turnaround environments.

Excellent interpersonal skills at all levels, including people-management, leadership and communication skills.

Specialties: General Management and Regional experience with team up to 80 people.
Sales and Marketing Professional, with:
- strong experience in sales development in selective retail environments worldwide
- experience in brand development through the use of all marketing tools: Media plan, PR plan, Trade and Retail Marketing, etc.
-Strong in-depth analytical skills.
-Experience in Field marketing selective market in the swiss domestic market : Lancome Switzerland.
-Sales & complex negotiation with Key Account Retail partners in TR and local markets.

Mes compétences :
Management
General Manager
Sales Director
Marketing DIrector
Cosmétique
creativity
International
Business development
vision
Export
Développement commercial
Vente
Marketing

Entreprises

  • Safilo - Global Commercial Strategy & Planning Associate Director HUGO BOSS & MAX MARA groups

    Padova 2014 - maintenant • Define Brand commercial and distribution strategy, road map for implementation and monitors over execution.
    • Provide Sales Supporting tools to Regions and Affiliates, and enable action plans.
    • Co-define guidelines, with Brand Teams, on assortment mix, price evolution, collection maintenance, and trade marketing activities.
    • Support accurate planning and forecasting in order to support sales target achievement.
    • Establish a mutually satisfactory relationship with the two fashion houses, ensuring all contractual obligations are respected.
    • Responsible for achieving sales targets, qualitative and quantitative distribution. Developed Net Sales at double digit in 2015.
    • Global responsibility, extensive travelling and presence at HQ level. (Turnover in excess of 100 million Euro).

  • Safilo - Country Manager SAFILO Benelux & Polaroid Netherlands

    Padova 2013 - 2015 Country Manager in charge of 3 Safilo affiliates in Benelux: Belux Affiliate in Bruxelles, Safilo and Polaroid NL affiliates in Breda.

    • Responsible for achieving profit, revenue and cash targets, and for the full P&L.

    • Managed the whole teams (CFO & Accountability, HR, Sales, Marketing, PR, Logistics, Customer Service).
    • Achieved complete Turnaround, with recruitment of half of the teams.
    • Managed key customer relationships and actively develop new business opportunities
    • Developed the Sales and Brand Equity of the strong SAFILO portfolio, composed of 32 brands.

  • Estée Lauder Companies France - Brand General Manager Clinique Benelux

    Paris 2010 - 2013 -Manage the largest Brand within the Estee Lauder Benelux Affiliate, with a team of >50 people.
    -Managed to increase Market Share and Ranking of Clinique in both Belgium and Netherland. Clinique is now N.1 Brand in Beauty in the Netherlands.
    -growth of the Clinique Brand at 5 times the market growth.
    -increased of the profitability of the business unit Clinique Benelux
    -Improved the PR Rankings

  • L'Oréal - Directeur General Lancome Suisse

    PARIS 2008 - 2010 In charge of the Business Unit LANCOME (N.1 Selective Beauty Brand worldwide) within the Luxury Division of L’Oreal, and a team of 70+ employees.
    • Succesfully reorganised the Marketing and Sales Teams, as shown by revenue growth and increased Press Coverage.
    • Managed to meet the profitability target in a not growing market.
    • Increase market share and ranking of the Lancôme brand on the Swiss market.

  • L'Oréal - Area Manager Travel Retail UK& Ireland

    PARIS 2006 - 2008 Area Manager UK&Ireland for Prestige & Collection brands: Giorgio Armani (fragrance and cosmetics), Ralph Lauren, Cacharel, Diesel, Viktor & Rolf, Guy Laroche (Turnover in excess of 18 million Euro)
    • Managed a team of 50 people in Top 15 DF Stores in UK&Ireland: supervised, motivated, and recruited.
    • Responsible for the business in the highest traffic international airport worldwide: Heathrow.
    • Successfully launched the Diesel Fragrances, achieving top 5 ranking.
    • Reached +17% market share in highly competitive UK market, after years of no market share growth.

  • Montres Maurice Lacroix SA - Vice President Sales Europe and Latin America

    2003 - 2006 • Managed Distributors in 19 Countries in EMEA and LATAM and KAs Duty Free: defining Local Assortments and Prices; Advising about the correct Distribution; Negotiating with Key Accounts; regularly visiting retailers in the markets with agents.
    • Developing and Managing Marketing Plans and Budgets for each market by using different operational marketing tools: Media, PR, Trade, Retail marketing. Implemented Marketing Activities:
    • In Spain: TV Campaign (0.8 M. Euro) & Window Decorations instore.
    • Organized 2 Events (sales and journalists) with global Ambassador Roger Federer.
    • Defined Strategic Sales&Marketing Orientations for key markets like Italy, France, Spain and Latin America.
    • Reached and overpass the Sales Budget of at least 10% each year. Managed a team of 5 Sales Coordinators.
    • Support Product Management: Product Life Cycle Management orientations, Image and Price Positioning, Product Package Definition, Marketing Activites.

  • EBEL watches (LVMH group), Switzerland - Regional Manager Europe

    2001 - 2003 • Supervised two LVMH Watch & Jewelry subsidiaries: Managed 2 local teams (4 to 7 people) and defined Major Marketing Activities.
    • Managed Distributors/Agents in 19 Countries in EMEA (Marketing Budget of >4M. CHF)
    • I was also BM for the Portugal affiliate (Team of 4 people, P&L)
    • P&L Simulations for the Integration of distribution in 3 countries.
    • Managed Existing Duty Free Clients and developed new ones in Europe.
    • Increased turnover in my Area of 31% in 2 years.

  • SPINDAL - AEB Group - Export Manager

    1995 - 2000 • Increased turnover by 240% in 3 years.
    • Supervised two subsidiaries & managed salesmen in western and eastern Europe.
    • Managed Key Accounts: obtained certification by beverage groups: Heineken and Coca Cola.

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