Dina FERREIRA

En résumé

Entreprises

• OMD - Productivity Manager

  2010 - maintenant Accounts: Renault and Nissan
  International coordination (26 European markets)
  Comparing year to year advertising costs, in order to respect savings targets set by client.

• TGI Europa - Millward Brown Group - Senior Client Service Executive

  2006 - 2009 - Marketing Consultency for Brand owners: analysis and presentation of the findings, strategic recommendations and presentation to the clients (Procter and Gamble, Goodyear, Fédération Française de Rugby, Les Champagnes de Vignerons, Colgate Palmolive, Unicef, Danone)
  
  - Management and development of business relations: installation of the product and training of the international marketing teams (Procter & Gamble, OMD, Carat, Initiative, Universal, Mindshare, Mediaedge:cia)
  
  - Follow-up of the Survey : questionnaire modifications and changes in the methodology.
  
  - Working on thematic reports : « Seniors : the new wave », « Women Portrait », « Green Segmentation »

• Initiative, Interpublic Group - Market Research Analyst

  2001 - 2005 - Media Advertiving spends analysis : in-depht knowledge of the client’s business and its competitors to determinate sufficient advertising and media needs.
  
  - Presentation of key findings to the client .
  
  - Work on the development and implementation of media research studies and media strategy optimization programmes.
  - Collaboration with the European IT department in the development of a new commercial tool aimed at the automation of data analysis and the streamlined production of client studies.

Formations

• Faculté De Montpellier

  Montpellier 1994 - 2000 DESS Information Economique et Sociale - DU Economiste Statisticien
  
  Sciences Economiques

Réseau

• Alix JALON

• Buis RAPHAËL

• Clarisse GRATIAS

• Jérémy BREOT

• Laure BOUILLONNEC PIOT

• Laurent DE SMET

• Marie GILLET

• Marvier CATHERINE

• Sophie TILLIER