Dominique GOUVIAUX

En résumé

Entreprises

• Volvo - Global Marketing & Communication Manager

  Saint Priest 2011 - maintenant - Support Volvo CE Worldwide product & services launches (EMEA, Apac, China, Americas)
  - Provide Recommendation for marketing material to regions & dealers ( content, media and tools)
  - Support product manager to position / market their offer (Hard - products / Soft - services)
  - Support product specialist to identify key customer benefit + competitive advantage
  - Manage content and asset production (printed + digital + internal stakeholder + supplier)
  - Deliver communication plan to region and dealer (14 languages)
  - Set up project budget + spends follow-up + KPI
  

• NRJ Group - Advertising Sales Manager

  Paris 1999 - 2009 - Directed global sales within FMCG market key account (Procter & Gamble, Unilever, Danone, Pepsi-Cola, Bouygues telecom, L’Oreal, Renault, Ford, GlaxoSmithKline...)
  - Directed global negotiation within key advertising and media buying agencies (Omnicom Group, Publicis Group, Mediacom …)
  - Managed 12 sales people both within National, Regional and local market level

• Carat - Media Planning Performance - Media Survey - Intelligence Market Analyst

  1996 - 1999 - Analyze TV and Radio channel performance within key market targets
  - Recommend media buying strategy & mediaplanning to reach campaign efficiency & productivity target
  - Deliver specific media surveys for customers (Coca-Cola, Seat, Carrefour...)
  
  

Formations

Pas de formation renseignée

Réseau

• Alain GERVASON

• Bertrand JOLIVET

• Christophe GOUZIN PALACINO

• Clément BRETTE

• Denis PERRICHON

• Guillaume LAURENT

• Lionel HUBERVIC

• Marie CHAMBETTAZ

• Mickaël GASSON

• Stephan COMELLI