Mes compétences :
branding
portfolio analysis
employee training
PR agency management
Functional management
Business Development
Gestion de la relation client
Entreprises
Positive Moves Consulting
- Chasseur de Tetes - Business Développement
2014 - 2016* Senior leadership (CEO-CXO) hiring for multinational companies EMEA, APAC ;
* French client relationship management & business development EMEA, APAC ;
Natura Europa
- Public Relations & CSR Country Head
2011 - 2013* Spokesperson, disseminating strategic values and revealing product launch. Ensured the brand identity consistency for all customers’ touch-points on the French market.
* Was the key reference in disseminating all Natura CSR actions to our stakeholders and implemented company policies (carbon neutral, environmental table and employee training)
Natura Europa
- Communication Country Manager
2007 - 2011* Elaborated Off-line & On-line presence strategy (PR agency management) to create strong relationship with journalists (no advertising policy), resulting an increased 20% presence in medias ;
* Defined and implemented partnership guidelines in order to build a strong brand image within our stakeholders and created more visibility to early adopters ;
* Responsible for providing strategic recommendations, leading the implementation throughout printed communication, POS & online. Supporting flagship animation: Led the creation of the Flagship windows (7 each year) and interior design execution in collaboration with a leading communication agency ;
* Revamped twice the format of the product catalogue edition (main selling tool 10000 units - 17 issues a year) to account for new objectives of the brand development in France. ;
* Successfully launched a new website (since modified again); wrote all content and supervised the entire creation of the visual identity with agencies in New York, and coordinated with technical staff in Sao Paulo
* Reporting to the CEO - Annual Budget EUR 600K ;
Société Générale
- Marketing Manager
PARIS2003 - 2007* Perimeter and portfolio analysis (penetration rate, attrition, customer relations level, equipment rate) on the youth segment ;
* Setting the annual commercial action plan, and corresponding business objectives, broken down by relationship consultant ;
* Functional management of consultants (32), management, incentives, meetings and individual coaching. Implementation of operational marketing actions based on annual objectives, ;
* Reinforced strategic collaboration with local Top universities, designed a new set of tools to position the offering in this very competitive market segment, managing to increase the market share by 25%. ;
* Annual Budget EUR 400K ;
Caisse des Dépôts et Consignations
- External Communication Assistant
2001 - 2002* Organized various VIP operations: Opera, dinners, cocktails, golf (40 to 300 pax), tradeshows. ;
* Supervision of internal & external communication material: Newsletter, website, invitations ;
Exxon Mobil
- Assistante communication interne
Notre-Dame de Gravenchon1999 - 1999Assistante communication interne, stage (3 mois)
· organisation d’une manifestation RP dans le cadre des «Voiles de la Liberté»
· participation à l’élaboration du journal interne
