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Dorothée BURGUIÈRE

PARIS

Résultats examens 2022

En résumé

Mes compétences :
branding
portfolio analysis
employee training
PR agency management
Functional management
Business Development
Gestion de la relation client

Entreprises

  • Positive Moves Consulting - Chasseur de Tetes - Business Développement

    2014 - 2016 * Senior leadership (CEO-CXO) hiring for multinational companies EMEA, APAC ;
    * French client relationship management & business development EMEA, APAC ;
  • Green Pebble Project - Founder

    2013 - maintenant Green Pebble Project - Garment & accessories design and retail
  • Natura Europa - Public Relations & CSR Country Head

    2011 - 2013 * Spokesperson, disseminating strategic values and revealing product launch. Ensured the brand identity consistency for all customers’ touch-points on the French market.
    * Was the key reference in disseminating all Natura CSR actions to our stakeholders and implemented company policies (carbon neutral, environmental table and employee training)
  • Natura Europa - Communication Country Manager

    2007 - 2011 * Elaborated Off-line & On-line presence strategy (PR agency management) to create strong relationship with journalists (no advertising policy), resulting an increased 20% presence in medias ;
    * Defined and implemented partnership guidelines in order to build a strong brand image within our stakeholders and created more visibility to early adopters ;
    * Responsible for providing strategic recommendations, leading the implementation throughout printed communication, POS & online. Supporting flagship animation: Led the creation of the Flagship windows (7 each year) and interior design execution in collaboration with a leading communication agency ;
    * Revamped twice the format of the product catalogue edition (main selling tool 10000 units - 17 issues a year) to account for new objectives of the brand development in France. ;
    * Successfully launched a new website (since modified again); wrote all content and supervised the entire creation of the visual identity with agencies in New York, and coordinated with technical staff in Sao Paulo
    * Reporting to the CEO - Annual Budget EUR 600K ;
  • Société Générale - Marketing Manager

    PARIS 2003 - 2007 * Perimeter and portfolio analysis (penetration rate, attrition, customer relations level, equipment rate) on the youth segment ;
    * Setting the annual commercial action plan, and corresponding business objectives, broken down by relationship consultant ;
    * Functional management of consultants (32), management, incentives, meetings and individual coaching. Implementation of operational marketing actions based on annual objectives, ;
    * Reinforced strategic collaboration with local Top universities, designed a new set of tools to position the offering in this very competitive market segment, managing to increase the market share by 25%. ;
    * Annual Budget EUR 400K ;
  • Caisse des Dépôts et Consignations - External Communication Assistant

    2001 - 2002 * Organized various VIP operations: Opera, dinners, cocktails, golf (40 to 300 pax), tradeshows. ;
    * Supervision of internal & external communication material: Newsletter, website, invitations ;
  • Exxon Mobil - Assistante communication interne

    Notre-Dame de Gravenchon 1999 - 1999 Assistante communication interne, stage (3 mois)
    · organisation d’une manifestation RP dans le cadre des «Voiles de la Liberté»
    · participation à l’élaboration du journal interne

Formations

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